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Lockdown restrictions have lifted slightly in England and after the initial novelty of the return of the pub wore off, people are starting to notice the price of their pints has increased.
Although part of the shock might be down to the fact that we've got used to drinking at home, it seems that some places have actually increased the price of drinks, presumably to try to recoup some of the revenue lost due to lockdown.
In fact, one bloke in southwest London paid a whopping £7 for a single pint upon returning to the boozer.
Raj Trivedi told MailOnline that his pint at a Roehampton pub - which would have usually cost him £6.40 - had gone up 60p since reopening.
And it looks like it's not passed other pub-goers by, with some taking to Twitter to show they definitely have noticed:
£5.75 for a pint of Heineken at Canary Wharf is daylight robbery
- - (@chazjp) April 13, 2021
Disgusted I paid 5.50 for a pint last night in a plastic cup
- Courtney Spellman:sunflower: (@cspellaz) April 18, 2021
I completely agree. I paid £3.20 at my local before Covid. Last night it was £4.70 a pint :grimacing: that's a massive increase and not something that a lot of people have disposable income for. Not that I want to go frequently just yet, but this will curb my visits for the future!
- :sparkles::heartpulse: (@crazy_cremello) April 16, 2021
According to the MailOnline, drinks distributors G+G Gallo Enterprises listed price increases from suppliers.
Budweiser and Stella Four had the highest price hike at 12.7p per pint, followed by Becks and Stella at 12p and Blue Moon at 9.5p.
Star Pubs and Bars - owned by Heineken UK - said that people are actually happy to pay more for their drinks now that everywhere is reopening.
They said in an email: "It's not up to us to dictate pricing in our pubs, it's up to individual pub landlords and our advice is there to help their livelihoods.
"We know from research that people are prepared to pay a bit more for a pint and are looking forward to getting back to the pub with their friends and family."
But The Campaign for Real Ale - an independent voluntary consumer organisation - thinks that pubs should keep their prices low to keep customers happy.
Tom Stainer, CAMRA Chief Executive, told MailOnline: "We completely understand that at a time pubs are struggling to remain viable as they reopen under continued restrictions that limit the number of customers they can welcome, they may be tempted to raise prices.
"We'd urge them to keep price rises to a minimum where possible - at a time when customers have got used to much cheaper supermarket booze, we need to do everything we can to encourage people to return to supporting their locals and price hikes might not help.
"The Government could really help by cutting the duty paid on draught beer served in pubs, which would allow pubs to maintain, or reduce the cost of a pint, while still making a living."
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