Apple staff somehow didn't manage to clock a woman stealing an iPhone by biting through the anti-theft cable before casually walking out of the store.
We're pretty numb to people's different techniques at attempting to steal different things - hanging from ceilings, distracting security, we've heard it all.
But chewing on a metal security wire, and even more bizarrely without staff members realising? I feel like it's a first.
She takes a look at the MacBooks, and then wanders over to look at the latest iPhone model, which currently retails for around £700 in the UK.
Unexpectedly, she is captured lifting the anti-theft wire into her mouth, which we know is not particularly thin, and starts chewing it.
This lead is composed of blue and red wires, as well as tensor fibres, which means putting it in your mouth would certainly be unpleasant.
After a few tries at nibbling the iPhone free, Qiu managed to do it before secretively dropping it in her bag and getting herself out of the store... not that we're encouraging it, but absolutely A* for effort.
Despite the store alarm going off, none of the staff members realised what had happened, according to the South China Morning Post.
Thinking she had got away with her swipe, it didn't take long for the police to catch up with her 30 minutes later.
She supposedly told officers that she did plan to purchase the phone, but the prices put her off ...so naturally she chewed the wire off instead.
Qiu has since been detained and is under investigation, with her claiming to police that she had lost her phone recently and while she had intended to buy a new one, she was put off by the high prices - leading her to entertain the idea of theft.
The footage has gone viral and people are seriously seeing the funny side, with one user saying: "If only she had bitten all the wires to all the security cameras in the area first."
Another said: "The phone isn't worth as much as her teeth."
And one joined in saying: "Given the effort it must have taken to bite through the security cable, I'd say she 'earned' that iPhone."
This comes prior to the release of the new iPhone 15, which is set to be announced later this month.
And the new iPhone is set to have some of the biggest changes in years.
Though Apple will no doubt showcase all of the changes to the iPhone in a futuristic presentation, rumours about the device suggest it is expected to have a slightly thinner frame and rounder edges, perhaps more similar to the original iPhones.