Ladbible X Whatsapp
  • iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Melbourne Demons Announce Name Change To Celebrate Indigenous History

Home> Sport

Updated 23:40 4 May 2022 GMT+1Published 08:24 3 May 2022 GMT+1

Melbourne Demons Announce Name Change To Celebrate Indigenous History

The AFL team will temporarily change its name to Narrm, the name for the city in the Woiwurrung language.

Charisa Bossinakis

Charisa Bossinakis

AFL's Melbourne Football Club will temporarily change their name to Narrm Football Club to honour indigenous history and culture.

News.com.au reports the change name will occur during the Sir Doug Nicholls Round later this month.

Narrm is the name for Melbourne in the Woiwurrung language, encouraging AFL fans to learn about the history of first nations people while prompting them to have conversations about the traditional owners of the country. 

As part of the rebrand, Melbourne has created a new logo, which will be across all its digital platforms, including its website, social media and broadcast throughout rounds 10 and 11 and the next AFLW season.

Merchandise is also designed by Wurundjeri/Dja Dja Wurrung artist Ky-ya Nicholson Ward to celebrate Wurundjeri culture. 

Advert

Melbourne CEO Gary Pert stated via the team’s website: “Today is an exciting day, as we announce Narrm Football Club to our members, supporters and the wider football community.

“This initiative has been a focus of our RAP Committee for the past two years and is as much about acknowledgement and education as it is celebration.”

Pert also said the club would continue to use the sport to educate their fans about indigenous culture while honouring an important part of history.

He concluded: “Our vision for reconciliation is, through AFL, to unite Aboriginal and Torres Strait Islander peoples with non-Indigenous people, to understand and embrace history, culture and community.

Advert

“We hope with the Narrm Football Club initiative, we can continue to do just that and work towards a fully reconciled Australia.”

All-Australian defender and Gunbalanya and Larrakia player Steven May welcomed the name change as it was a ‘special’ moment to be recognised during the rounds.

“It’s something I never really thought was going to happen,” he told news.com.au.

“Extremely proud, is probably the first word that comes to mind. Just to be recognised during those two rounds is always special for our friends and family back home.

“We get to wear the Indigenous guernsey and now to be called an Indigenous name like Narrm for a couple of weeks I think is really special. It’s a great initiative by the footy club.”

Advert

The Sir Doug Nicholls round is named after the legendary player, who played 54 games for Fitzroy and was the first Aboriginal to be knighted.

Nicholls is recognised for capturing the reconciliation spirit and his commitment to advocating for Indigenous and Torres Strait Islander people.

Featured Image Credit: Twitter/Melbourne Demons. Alamy

Topics: Australia, Sport, Unheard

Charisa Bossinakis
Charisa Bossinakis

Charisa Bossinakis is an Associative Journalist at LADbible. Charisa has worked across various media platforms including, print, digital, radio and podcasting while maintaining the highest regard for quality work and integrity. She also covered everything from breaking news, to pop culture, entertainment and politics and is part of the editorial team for LADbible.

X

@CBossinakis

Advert

Advert

Advert

Choose your content:

5 hours ago
16 hours ago
a day ago
  • 5 hours ago

    Brit ranked no.733 in world won't receive £99k prize money despite shock first round win at Wimbledon

    Oliver Tarvet won't see the money because of a sporting rule

    News
  • 16 hours ago

    Jake Paul threatens to sue Piers Morgan over 'lies' following presenter's brutal response to fight victory

    Jake Paul had some scathing words for his critics on social media

    News
  • a day ago

    Jake Paul leaks brutal message from Anthony Joshua and issues UK fight demand

    The controversial YouTuber-turned-boxer revealed he is up for fighting Anthony Joshua in the UK

    News
  • a day ago

    Jake Paul accused of ‘killing boxing’ after 'staged' fight

    The influencer-turned-boxer won by unanimous decision in California

    News
  • It's Always Sunny star Rob McElhenney files to legally change name
  • Reason Lewis Hamilton will legally change his name with F1 star set to join exclusive five-man club
  • Melbourne has voted to change the date of Australia Day away from January 26
  • What is the Indigenous Voice to Parliament about?