An Edinburgh cafe has come under fire for using an image of much-loved children's cartoon character Peppa Pig to advertise its bacon sandwiches.
OK, some of you might think that kids would have to learn one day where bacon comes from - and who more famous a pig than Peppa to teach them that lesson?
However, for many the image is insensitive, with some suggesting Gordon St Coffee shouldn't be using the character to help bring home the bacon.
Edinburgh Live reports that the cafe has used Peppa Pig's smiling face on a chalkboard, along with a plus sign and two pieces of bread.
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The sign also uses a character that has a likeness to a cow cartoon from the children's show The Magic Roundabout and at the bottom of the chalkboard there is a yellow smiley face.
The advertisement has gone viral on social media, with many people upset.
One person wrote: "That's going to make a lot of children question food. I support that but damn this is pretty sick."
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A mum said: "Even if you are not vegan or vegetarian that could be really upsetting. My kids would be absolutely traumatised if they saw that sign, it's really not funny."
Another suggested that someone should 'use lipstick' to change the smiley face seen on the chalkboard to a sad face, while a third penned: "So insensitive."
"That is horrid," added another.
"Every kids would be upset by this - like come on cartoon animals! Animals is bad enough without ruining the kid's find too! But munches!"
Vegans in Scotland have had plenty to be upset about in recent months. Back in June in Musselburgh a woman was horrified after catching sight of a rude note seemingly aimed at her dietary requests she'd made at a restaurant.
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Lisa Cooney had asked staff what vegan options were on the menu, and staff went off to ask the kitchen.
They came back with a note that read: "The vegan s***e has been circled."
The note, which may have been written by the chef, was given to waiting staff, but then fell from the bar and was spotted by a member of her family, who showed it to her.
Cooney was out for a meal at Ravelston House in Musselburgh and just wanted to know what she could eat on the menu, as a vegan.
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She said: "When I first read it I was in disbelief, then I was angry and upset, it's insulting and so unprofessional. Also the total disregard for any potential allergy is a worry."
Featured Image Credit: Astley Baker Davies Ltd