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Man Burns More Than A Dozen Caramilk Blocks Because He Finds It Disgusting

Man Burns More Than A Dozen Caramilk Blocks Because He Finds It Disgusting

People seemed pretty stoked when Cadbury decided to bring back Caramilk blocks of chocolate for a limited time.

It was wiped off the shelves the first time it debuted and the second coming produced similar results, with some blocks ending up on eBay for hundreds of dollars.

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It was truly mad.

But it's even madder is one bloke buying more than a dozen blocks and chucking them into a fire, purely because he finds them disgusting.

Credit: Bruno Bouchet/Instagram
Credit: Bruno Bouchet/Instagram

In a video uploaded to Instagram, the man said: "I'd rather bite into asbestos, this is horrible. No human should ever have to endure the pain of eating these."

It's reminiscent of the scene from The Dark Knight when Alfred explains to Bruce Wayne that some people just want to watch the world burn. Substitute 'the world' for Caramilk and we've found our real-life Joker.

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Speaking to news.com.au, the man behind the video, Bruno Bouchet, said: "I burned the 16 blocks of Caramilk because I wanted to take this horrific product off our streets.

"If I can save one person from having the disgusting experience I had, then I'll die a happy man.

Credit: Bruno Bouchet/Instagram
Credit: Bruno Bouchet/Instagram

"What makes Caramilk so terrible is the lack of flavour and it's plastic-like texture. Where's that love, passion effort that Cadbury put into the Marvellous Creations range?

"Caramilk lovers are simply sheep who are led to believe they love the product when in actual fact they're falling for the oldest marketing trick in the book: 'limited edition'."

There was a lot of speculation Cadbury was bringing the chocolate back to our greasy mitts earlier this year and then, lo and behold, it was finally confirmed.

Cadbury marketing manager Katrina Watson told news.com.au: "We've listened to the tens of thousands of Aussies asking us to bring Cadbury Caramilk back.

Credit: Cadbury
Credit: Cadbury

"We couldn't ignore their passion for our golden chocolate block, so we're proud to be bringing it back."

Rumours about the chocolate's return started when Facebook page The Grocery Geek said they had it on good authority that Cadbury would be relaunching Caramilk in August or September.

Now if you're thinking 'what's the big deal', people take Caramilk very bloody seriously.

Christian Hull started a petition on Change.org asking for Cadbury to make the flavour a permanent fixture and not just for limited edition.

Incredibly, the petition received nearly 19,000 signatures with many people calling for the same. So it's a big deal for people to watch one man burn some of their beloved chocolate.

Featured Image Credit: Bruno Bouchet/Instagram

Topics: Food, Community, Australia

Stewart Perrie

Stewart Perrie is a Trending Journalist at LADbible. His first job was as a newsreader and journalist at the award winning Sydney radio station, Macquarie Radio. He was solely responsible for the content broadcast on multiple stations across Australia when the MH17, Germanwings and AirAsia disasters unfolded. Stewart has covered the conflict in Syria for LADbible, interviewing a doctor on the front line, and has contributed to the hugely successful UOKM8 campaign.

 

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