A survey of 1,000 people found that 73 percent of blokes would rather reduce their life expectancy by up to 10 years than stop eating meat.
The research also found that both men and women perceived meatier diets to be more masculine, with 47 percent of participants viewing meat-eating as a 'masculine undertaking'.
The survey sampled Australians and was commissioned by No Meat May, a group which - as you can probably guess - encourages people to give up meat for the month of May.
The group's co-founder, Ryan Alexander, said: "What was perhaps most shocking, was that 73 percent of male respondents said they'd rather reduce their life expectancy by up to 10 years than give up eating meat, with three quarters of men not convinced of the health benefits of a meat-free diet, despite the mounting evidence to the contrary.
"Significant research over many years has shown that eating meat and other animal products increases the risk of developing certain cancers, heart disease, obesity and having a reduced life expectancy, not to mention being one of the biggest contributors to global warming and the destruction of our environment.
"Yet our survey alarmingly shows that Australian men are either not aware of any of these facts, don't believe them, or simply don't care."
Alright Ryan, but if God cared about the health of we the people and the planet we inhabit, then why did he make meat so delicious?
Or perhaps there is no God and the amount of meat we eat is really unsustainable and should be reined in massively.
Food for thought, you might say.
Perhaps the tide is shifting away from meat-eating though, with awareness of the problems posed by mass farming growing year-on-year.
Seaspiracy on Netflix has opened people's eyes to the environmental impact of fishing. Have you considered giving up fish since watching the documentary?- LADbible (@ladbible) April 13, 2021
Whether any of this 42.4 percent actually followed through and made a change is the real question, I suppose.
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