We've seen recently just how much money people are putting into renting property. It's even affecting the likelihood of some ever getting onto the property ladder.
It seems this landlord has it all figured out, if you're willing to have a 'friends with benefits' arrangement - yes really.
The landlord, who called himself 'Simon' when he appeared on This Morning, was boasting that he offers more that a fully stocked fridge. We bet he does.
Simon said he was 'not a pervert' and would never prey on the vulnerable or someone underage, but that the arrangement was entirely legitimate between consenting adults.
Hosts, Holly Willoughby and Phillip Schofield, were shocked when the man said he was a father of four, and that his children know about the arrangements he sets up.
Simon described the arrangement as a 'life' and said he has had three long-term arrangements so far under these rules.
He said: "I offer them a life, more than a fully stocked fridge. They are still in touch with me. I'm not a pervert. It's an arranged relationship. I have a fantastic life and I just want to share it.
"I'm seeking fun. If they were not having fun, I wouldn't be there. You have to get along. I'm just being upfront saying what I have and what I have to offer.
"I'm doing nothing wrong. It's an arrangement between two adults. I'm looking for someone my own age. I'm not looking for someone vulnerable."
He said the women live 'rent-free' but he refused to call them tenants, as he does not consider their services a form of rent.
Holly questioned the legality of the set up, suggesting that it was coercing people into sex in exchange for their homes, but Simon refuted this.
She said: "Does it bother you that you are breaking the law?
"When a person offers accommodation in return for sex, as they are inciting or causing another person to have sex with them in return for payment, a breach of the Sexual Offence Act provides a maximum sentence of seven years."
Simon replied: "Then lock me away, I'm doing nothing wrong. It's an arrangement between two adult human beings.
"I'm not looking for a 16 year old, an 18 year old. I want someone of my own age."
He continued: "I'm not offering free accommodation - it's just a part of it, it's a very very small part of it."
However, viewers were appalled and questioned why he would conceal his identity if his arrangement was nothing to be ashamed of.
One said: "#ThisMorning he's very up for "sex for rent" no shame in it, hmmmmm show ya face then."
Another added: "I wonder how 'Simon' would feel if his daughters were having sex with an older man for a roof over their head... personally think he comes across desperate and lonely #ThisMorning."
Research revealed on the show said 250,000 women in Britain are being offered free or discounted rent in exchange for sexual favours, with young or vulnerable girls approaching landlords in this way.
Topics: This Morning, TV and Film, Property, ITV