• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Walkers explains why its cheese and onion crisp packets are blue and not green

Home> Community

Published 13:41 6 Oct 2023 GMT+1

Walkers explains why its cheese and onion crisp packets are blue and not green

Many have wondered why they opted to go for blue

Ben Thompson

Ben Thompson

Many questions will haunt us all the days of our lives.

What's the meaning of life? What happens to us after we die?

Why did Walkers choose blue wrappers for their cheese and onion crisps?

Advert

Wait, what?

I'm sure at one point or another, we've all wondered how colours are chosen for crisp flavours.

We all love crisps, whether they're ready salted, prawn cocktail or roasted chicken.

Advert

Perhaps some of you are really wild and opt for chilli chocolate when you can get your hands on it.

But what you'll notice is that each flavour comes in its own colour packet.

Why is that?

Crisp flavours come in different colour packets.
Matthew Horwood/Getty Images

Before we got onto that, let us take you on a little history lesson.

Advert

In 1948, Leicester butcher Henry Walker started frying up potato slices, lathering them in salt and selling them in packets for three pence a pop.

Six years later, one of his most popular flavours would be born.

I am, of course, talking about cheese and onion.

To this day, cheese and onion is the UK’s biggest-selling flavour, with more than six billion packets a year coming out of Walkers’ Leicester factory.

Generally most crisp companies house their cheese and onion flavours in green packets, but Walkers has always stuck with blue bags.

Advert

The crisp brand even has a section on its website explaining the flavour’s colourway.

It reads: "Our Salt & Vinegar and Cheese & Onion flavour crisps packs have always been the colours they are today.

"Contrary to popular belief, we’ve never swapped the colours around, not even temporarily. We’ve no plans to change these designs, as they’re signature to our brand."

But as the Leicester Mercury notes, the blue packet colour is also something of a homage to the Midlands, where the iconic flavour hails from.

Crisp packet colours can divide opinion.
Getty stock images

Advert

While a 2014 YouGov survey found that, on the whole, the public wanted the packaging to be changed from blue to green (44 percent voted green, 30 percent blue), the disparity was different among Midlanders.

YouGov found that The Midlands was the only region that voted in favour of Walkers’ current colour scheme, seemingly standing in solidarity with the Leicester-based brand.

YouGov noted: "This is likely because Walkers is a Midlands company, founded in Leicester in 1948, and was still primarily a regional brand as late as the 1980s."

Who knew that this is something we would be divided on as a nation?

What’s more, the blue packaging was found to be popular among younger generations, with 54 percent of young people backing the flavour’s packet colour.

The young people will lead the way.

Featured Image Credit: Matthew Horwood/Getty Images Getty Stock Photo

Topics: Food And Drink

Ben Thompson
Ben Thompson

Advert

Advert

Advert

Choose your content:

10 hours ago
12 hours ago
15 hours ago
a day ago
  • 10 hours ago

    Shocking image shows what woman who spent £250k to become Barbie looked like before surgery

    The Danish woman claimed it takes 'a lot of courage to look this way'

    Community
  • 12 hours ago

    Woman who is a ‘hotwife’ explains how sex trend growing in popularity with couples has impacted her relationship

    It's not everyone's cup of tea but plenty are embracing it

    Community
  • 15 hours ago

    Baba Vanga and Living Nostradmus made same prediction for 2025 that could change everything we thought we knew

    Mark your calendars folks

    Community
  • a day ago

    Resurfaced clips of Buzz Aldrin reignite conspiracy theories after he 'admitted' moon landing was fake

    Buzz Aldrin was the second man to land on the moon... or was he?

    Community
  • Woman accused of being 'embarrassing and tacky' after not ordering food at engagement meal
  • Walkers crisps confirm they’ve axed popular flavour for good
  • Man accidentally eats Walkers crisp worth £100,000
  • Man sends himself a slice of cheese in the post to see what happens