Florence Pugh gets hit in the face by object while on stage with Dune 2 cast mates

Florence Pugh has become the latest victim to be hit by an object hurled by a spectator.

Entertainment Weekly reported that the actor was hit in the face while appearing at a Comic-Con event in São Paulo, Brazil, for the Dune: Part Two Panel over the weekend.

Footage was captured of the star posing for pictures with her co-stars, including Timothée Chalamet, Austin Butler, and Zendaya, when the item was hurled at Pugh.

The actor is seen visibly gasping, letting out an 'ouch' before she picks up the object from the ground.

It came after R&B singer Ari Lennox was struck by a bottle thrown by a fan in the audience member while opening for Rod Wave's Nostalgia tour at the Kia Forum in Los Angeles.

She singer immediately stopped her set and threatened to 'f**k up' the person responsible.

“I’ll f**k you up,” she told the crowd, as per TMZ.

“Who did it? Who the f**k did it? I don’t play that s**t. I’m a real a** b**ch and I will f**k your s**t all the way the f**k up.”

“Don’t you ever disrespect a beautiful Black woman on the f**king stage like that. I’m going to f**k you up," she said before a security guard escorted her off stage.

It all began with Bebe Rexha, who was rushed off stage after one audience member threw a phone at her face.

Kelsea Ballerini was forced to halt her concert after being hit by an object shortly afterwards.

Drake had a phone thrown his way while onstage, and Harry Styles was attacked by objects numerous times during his world tour.

But why is this increasingly becoming a trend?

According to Lucy Bennett, a professor specialising in fan culture at Cardiff University, throwing an object is a form of expressing 'fan identity'.

Yes, really.

"These are often communal forms of behaviour that foster feelings of belonging in the fan community and allow people to perform and express their fan identity," she told Dazed.

While David Thomas, a professor of forensic studies at Florida Gulf Coast University, said that a large crowd offers 'anonymity' and can encourage people to act a certain way they wouldn't in their everyday lives.

"So the things that you might be thinking that you wouldn’t normally do, that would be against normal social values, are exactly the opposite in the crowd," he told NBC News.