Jude Bellingham has become the latest star to front a Skims menswear campaign, but it seems he had a connection to the Kardashian-Jenner clan long before they got in business together.
The England star, 20, has certainly got his underwear sorted for the duration of Euro 2024 after being unveiled as the new face of Kim Kardashian's menswear range on Tuesday (11 June).
Skims shared a series of images and a clip of Bellingham booting a ball around while sporting various styles of their men's briefs to announce the partnership - which has gone down a treat with fans.
A video shared on the brand's official Instagram account shows the midfielder doing a few kick ups before telling the camera: "I'm Jude Bellingham. Everybody's wearing Skims."
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Kardashian's company seemed to be just as excited by the collaboration as the majority of women are, as they captioned the post: "@judebellingham for SKIMS. Ahead of the Euros, the record-breaking England player sports our Mens underwear."
Another described the link up as 'the best of soccer' meeting 'the best of underwear'.
Bellingham follows in the footsteps of other famous fellas such as pop star Usher, Brazilian ace Neymar, basketballer Shai Gilgeous-Alexander as well as NFL defensive end Nick Bosa.
But before this, the Real Madrid player revealed he had taken a liking to someone who is very close to Kardashian - her little sister, Kendall Jenner.
Old footage has resurfaced in the wake of the Skims announcement showing the footie star confess he had a crush on the 28-year-old.
After being asked which female celebrity he wouldn't mind wining and dining, Bellingham was seen having a long hard think about it before deciding on Jenner.
He tells the interviewer: "Ah, I'm 50/50 about what you said there...Kendall Jenner."
In other news, he's expected to join the Three Lions as the No10 in Sunday’s group stage opener at this year's Euro's against Serbia.
Bellingham's world-class display for Real Madrid in his first season has got us all very excited for what he will do, and former England captain Alan Shearer has faith that he can help his country win Euro 2024.
The 20-year-old netted 19 goals in 27 games to help the Spanish giants win yet another La Liga title, as the famous club awaits a Champions League final in Wembley next month.
"He could be the X-factor when you look at what he has achieved," Shearer told PA. “His numbers at Real Madrid this season, his goals and assists, it is just not easy what he has done.
"When you think of going to the might of Real Madrid and playing in that stadium and the pressure you are under for someone so young, you have to use that as an advantage.
"There is no doubt playing for England in a Euros will not phase him in the slightest, you can tell how level-headed he is. "He will play a huge part in what England do."
Topics: Celebrity, Fashion, Football, Kendall Jenner, Kim Kardashian, Jude Bellingham
Olivia Burke