Everyone from our mums, nans and neighbours seems to follow Kylie Jenner on Instagram to keep up with what's going on in her lavish life.
The reality TV star, 27, is one of the most followed people in the world - behind only the likes of Cristiano Ronaldo, Lionel Messi and Selena Gomez.
A whopping 395 million social media users currently support her on Instagram, which is a hell of a lot of people.
In fact, it's such a large number that you'd think Jenner would barely notice if a few people decided to stop engaging with her posts and unfollowed her.
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The same cannot be said for social media sleuths who live for an online coup, though, as the internet was abuzz when the mum-of-two lost almost one million Instagram followers back in February last year.
A large number of her fans on the photo-sharing app pressed the unfollow button after Jenner seemingly got herself involved in some celebrity beef.
As a result, nearly one million people stripped their Instagram feeds of Jenner's selfies.
The businesswoman was dragged into the alleged feud between Justin Bieber's ex-girlfriend Selena Gomez, and his now wife and mother of his child, Hailey Bieber.
Selena Gomez, Kylie Jenner and Hailey Bieber drama explained
It all started when Gomez shared a clip poking fun at herself while explaining she had laminated her brows 'too much'.
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According to online bloggers, just a few hours later, Jenner appeared to make a dig at the Disney star, 32, with a post on her Instagram Story.
She shared a screenshot of her on FaceTime with Bieber, zooming in on both of their eyebrows - which a lot of fans thought was an insult to Gomez.
As a result, Jenner and Bieber, 28, were branded the 'mean girls' of social media and they received a fair bit of flack for supposedly having a dig at the singer and actress.
In a bid to show Gomez support, a host of social media users decided to unfollow the socialite on Instagram.
Within a matter of days 124,711 of Jenner's followers had said goodbye.
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But by the following week, data from Social Blade indicated that Jenner had lost nearly 750,000 followers.
Bieber didn't get off scot free either, and reportedly lost 922,000 followers during this period.
At the time, Jenner attempted to set the record straight by commenting on a video explaining the supposed feud by a TikTok creator.
"This is reaching," she wrote. "No shade towards Selena ever and I didn’t see her eyebrow posts! U guys are making something out of nothing. This is silly."
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Gomez also made it clear there was no bad blood between them, as she responded to the post by saying: "Agreed @kyliejenner. It's all unnecessary. I'm a fan of Kylie!"
In wake of the drama, Gomez announced she would be taking a break from social media, saying she was 'too old' for internet beef that has been blown out of proportion.
She's back on Instagram these days though, and recently announced her engagement to producer Benny Blanco on the platform.
Topics: Kylie Jenner, Celebrity, Instagram, Social Media
Olivia Burke