Sometimes, people on the internet make you wonder if they understand the concept of irony at all.
Love Island fans have been left shocked and annoyed by one of the 'ridiculous' adverts placed in the ITV2 show - which featured the sound of an orgasm.
This, of course, in a programme geared around the idea of putting beautiful, highly sexed men and woman in a villa and instigating a game structure that ensures that they cop off with each other to win.
The ad in question is for Durex condoms - a pretty legitimate thing to advertise in a programme that is essentially about sex - and features lines like "winning an orgasm has always been a gamble, then we tried this."
"Durex intense orgasmic gel, it's designed to help you win an orgasm. And now I want one every time," concludes the ad.
People online were majorly peeved to have been offered a up such a cringeworthy, unsubtle but basically inoffensive product.
Mostly because they were watching Love Island with their parents. What?
Advert
"Was just catching up on love island to be shown a durex ad on how to 'win' an orgasm whilst surrounded by my family, thanks itv. #LoveIsland," wrote one viewer on social media.
"As if @itv2 just forced me to watch an advert for durex orgasm cream with my mum #loveisland," wrote another.
I mean, if you sit down to watch a show that revolves around six-packed morons and bikini-clad Instagram models playing musical beds and rutting each other with your mum, it's probably not the ads that are introducing the awkward concept of sex into the mix is it?
At the very least, should the Love Islanders do the dirty, it's probably for the best that they do it safely, right?
ITV has also come under fire for advertising diet pills and cosmetic surgery to the Love Island audience, but those protests came from health authorities and equality campaigners, rather than prudish viewers who thought that a raunchy game show shown after the watershed was appropriate family viewing.
Durex issued a statement via a spokesman that said: "As the world's #1 condom brand, we take seriously our responsibility to promote open and honest sexual health awareness including through television campaigns.
Advert
"Our Durex #WinWinOrgasms advert forms part of a current TV campaign aimed at people between the ages of 18 and 34, which raises awareness about orgasm inequality between men and women.
"We expect our adverts to run across a range of programming suitable for our target audience.
"All Durex adverts and the times in which they air are approved by the relevant independent external agencies and in line with the UK Advertising Code."
Sorry Mum.
Featured Image Credit:Topics: Love Island