The beauty of the Super Bowl is, there's something for everyone.
If you aren't interested in watching 22 burly blokes run up and down the field, don't worry - you can relive your youth while dancing to Usher's halftime show, or watch the debut of a few highly anticipated movie trailers.
Deadpool fans have been dying to see what Ryan Reynolds and Hugh Jackman get up to in the third instalment of the superhero film franchise... and what better time to drop a sneak peek than Super Bowl Sunday?
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Take a look at this:
Forget the Kansas City Chiefs' star tight end and Taylor Swift's new fella, Travis Kelce, because Wade Wilson is the name on everybody's lips.
Reynolds' character has slipped back into his red and black tactical suit and is running headfirst into the Marvel Cinematic Universe to link up with his adamantium clawed pal Wolverine in the new flick.
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Film fans were buzzing when Disney acquired 20th Century Fox, as it meant the two superhero worlds could finally crossover - although this deal and the SAG-AFTRA strikes did significantly stall production on Deadpool 3.
Either way, people who were tuning into the Super Bowl to see the Chiefs take on the San Francisco 49ers in Las Vegas today (11 February) also got a first look at the trailer for the upcoming movie.
It's due to be released in cinemas in the US on 26 July, while reports claim that fans in the UK will be able to celebrate the return of Deadpool a day earlier on 25 July.
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Reynold's returns as the beloved Merc with the Mouth alongside Logan star Jackman and Jennifer Garner, who is reportedly reprising her role from the 2003 movie Daredevil to bring back her character Elektra.
Emma Corrin and Matthew Macfadyen are also included in the star-studded lineup.
Slotting the Deadpool 3 trailer into the Super Bowl will have set Disney back more than a few quid, as a 30-second advert in the first quarter was priced at approximately $7 million this year.
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But Reynolds has already proved it was worth the money, as he also utilised the major US sporting event to drum up some excitement for the first Deadpool film back in 2016.
He ran a taco truck serving his character's favourite snack, chimichangas, on the Friday, got behind a Deadpool themed bar situated close to the stadium with T.J. Miller on the Saturday and debuted the trailer during the game on Sunday.
Just a couple of weeks later, the movie was a smash hit at the box office, sparking the creation of a new superhero franchise.
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In an Instagram post revealing that filming on Deadpool 3 had finally wrapped, Reynolds wrote: "The suit hides the blood. Also sweat... but today, with Deadpool wrapping, it's mostly tears.
"A giant and forever thanks to the cast and crew of our film who battled wind, rain, strikes and Hugh Jackman... all under the stalwart leadership of Shawn Levy I got to make a movie with my closest pals and that doesn't happen very often.
"See ya July 26th."
Jackman added: "What a ride! I’ve loved every minute of making this movie. Well... not the 4am training or the steamed fish and veg four times a day for six months but the other 93.2%.
"A collective thank you to the entire cast and crew. You are all aces! If you’re reading this and think I mean you, I do.
"To two of my best mates Ryan Reynolds and [director] Shawn Levy I literally couldn’t have done this without you. LITERALLY! July 26th can’t come soon enough. Time to shave."
Featured Image Credit: DisneyTopics: Super Bowl, Ryan Reynolds, TV and Film, Deadpool, Sport, Celebrity, Hugh Jackman, Wolverine