Gordon Ramsay has been getting himself into some bizarre viral beef on TikTok after eating a big burger in response to a vegan activist imploring him to renounce his meat-eating ways.
Gordon, who has nearly 20 million followers on the social video platform, was the subject of a song written on the ukulele by a Canadian TikToker calling herself That Vegan Teacher.
In the song, the woman sings: "Eating animals is wrong, Gordon Ramsay. Hurting animals is wrong, Gordon Ramsay.
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"Share this song, and if you call me a donut that's fine, as long as you're vegan from now on."
Well, as anyone who has seen Gordon Ramsay's TikTok knows, he loves eating meat. The man is a chef, after all.
In fact, much of his time on the internet is dedicated to calling out those who cook and prepare meat wrong.
Have you seen his response to someone slathering a steak in Nutella? Well, it goes without saying that he wasn't too happy about that.
You can see why, really.
Anyway, Gordon responded to the TikTok song about him by watching it back, chewing away on a piece of lettuce.
However, as the song reached the conclusion, he spat out the lettuce, called the woman a 'vegan donut' and started chomping down on a big juicy beef burger.
It's not exactly tactful, but - then - nothing really ever is on TikTok, is it?
The video, in which Ramsay confirmed 'beef burgers were consumed while making this TikTok', has quickly become one of his most popular ever, with 10 million likes and 45 million views already.
He also uploaded to his Instagram, where he captioned it: "It's an honour a song was written about me...and now back to my beef burger."
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The response has been - let's say - mixed, so far.
Some have applauded Gordon's response, with one person writing: "EAT THAT BURGER UP CHEF".
Another added: "I didn't think he would actually do it!"
His daughter, Holly Anna Ramsay, joked: "Dad, I've turned vegan."
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Another user mused: "Nothing wrong with being vegan. Everything wrong with trying to force people to convert."
However, others aren't best impressed.
One person commented: "Why is mocking the death of innocent beings funny?"
Another said: "Dude makes his money of meat ofc [sic] he's gonna belittle the truth by making fun of it. Disappointing."
Whatever you make of it, That Vegan Teacher has certainly managed to get her message out there, even if she isn't going to make a convert out of Chef Ramsay today.
Featured Image Credit: TikTokTopics: Food, TV and Film, Food And Drink, Vegan, UK Entertainment, US Entertainment, TikTok