Nadia Bartel is one of Melbourne’s most popular influencers, with an Instagram following of over 543,000 and an undeniably iconic status as a former WAG in the AFL world.
She had just completed a degree from La Trobe University in business administration, public relations and applied communication when she met Geelong football star Jimmy Bartel in 2008.
After graduating, Nadia worked in advertising before pursuing her love for fashion through her online blog, Chronicles of Nadia, in 2012.
Shortly after, in 2014, the pair were married.
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Nadia and the former Geelong Cats captain abruptly announced their split in August of 2019.
Despite the separation, 37-year-old Nadia Bartel’s individual popularity has only continued to grow.
She has since departed from her fashion blog and is instead focusing on her Instagram platform.
Bartel uses her platform to work with renowned brands such as La Roche-Posay, Ole Henriksen and Marc Jacobs Beauty, as well as being named ambassador for the Melbourne Cup Carnival and Myer.
Despite losing major brand deals, and receiving a fairly substantial fine, after the recent scandal involving a video of her snorting a white powder while at a friend’s home, Nadia Bartel’s Instagram status has not been damaged.
Instead, the scandal saw her followers increase by approximately 11,000 shortly after the video surfaced.
As of 2022, Nadia Bartel is receiving up to $2,700 per post, according to Influencer Marketing Hub.
However, as well as her success as an influencer, Nadia Bartel has also cemented her part in the Melbourne fashion scene, following the launch of her fashion label Henne in 2019, which now has over 138,000 followers on Instagram.
Emma Xerri