What Ibiza Final Boss will do next as he can earn '£40k a day' from viral fame
His real name is Jack Kay, and his life is about to change
Jack Kay, the Ibiza Final Boss who recently shot to viral fame for being the epitome of the British tourist hopping over to the holiday hotspot, could earn a lot of money if he can spin that fame into cold, hard cash.
That's the thing with these viral stars, they burn brightly yet often briefly, so the time for Newcastle lad Jack to act is now before the next big thing happens and people lose interest in him - as you never know when another CEO will be caught canoodling with one of his employees on a kiss cam.
The most successful viral stars can make a huge amount of money off the fact that people know who they are, like 'Hawk Tuah' girl Haliey Welch, who made sure she had a range of merch around her famous saying and even launched a podcast.
Jack says he's 'a normal person from Newcastle' and described his newfound fame as 'crazy', but his haircut has become famous and according to brand expert Nick Ede, there might be some serious wonga in it.
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The expert told the Daily Mail that the Ibiza Final Boss could earn a huge amount of money in the next year if he plays his cards right, with all sorts of places looking to book him or sign him up to deals.
Ede said that some of the biggest money Kay could get was from doing nightclub appearances, first abroad and then back in the UK if he really wanted to make some money.
"That's going to be regular and they pay five to ten grand per appearance," Ede told the Mail of the fee the Ibiza Final Boss could command if he got booked to some major places back in Britain.
"Do four of them a night on a Friday and a Saturday and you can make a lot money.
"That's how people on TOWIE made their money. It wasn't through the show: it was through their nightclub appearances."
If he can stomach four or five appearances in one night for fees approaching £10k per showing, it's possible that the viral star could rake in £40k from one day's work, and while that won't be every single day the expert said Kay could make 'easily £250,000 a year'.
It sounds like he does have the stomach for it as Ibiza welcomed back its Final Boss shortly after he left the holiday that catapulted him to viral fame.
Then of course there's the brand partnerships as companies want him to show up to their thing or just hope onto the Jack Kay-shaped hype train before it leaves the station.
Booking.com offered him another stay in Ibiza if Kay messaged them, and there will be plenty of others who are hoping to get him while he's enjoying his 15 minutes of fame.
It's not just him showing up to places that might make him some money, as PR expert Mayah Riaz told The Mirror the Geordie lad could be making a couple of grand with social posts.
The expert said the Ibiza Final Boss announcing he'd be going on tour was a good sign for his bank account, explaining: "He is aware he needs to cash in on this very quickly.
"Depending on the format of his tour, it could see him making £40k-£60k from it, as he has seen there must be a demand for it.
"If he created his own official merchandise - if he moves fast with it - it could make around £50k on wig sales and around £75k from additional merchandise such as t-shirts, hoodies and mugs."
Joe Harker