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James Buckley has been found in 'little squirt' advert from 19 years ago

Home> Entertainment

Updated 17:47 8 Feb 2023 GMTPublished 17:32 8 Feb 2023 GMT

James Buckley has been found in 'little squirt' advert from 19 years ago

The 2004 advert featured James Buckley four years before The Inbetweeners

Anish Vij

Anish Vij

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An incredible James Buckley advert we never knew existed has resurfaced from 19 years ago. Watch below:

Mainly known for his role as Jay Cartwright from The Inbetweeners, It comes as a bit of surprise that Buckley's little cameo from an advert, four years prior to the show, has weirdly gone under the radar for many of us.

Back in 2004, he randomly featured in a 30-second commercial for Hellmann's Burger Sauce.

Advert

The scene is set next to a burger van as the owner eagerly serves up some scran to a Brummie and his geeky schoolboy nephew, played by Buckley.

He informs the snack food seller that his burgers are a little below par and that he needs to keep up with consumer habits.

"How can I support your business with that thing stuck in my throat?" Buckley asks.

Hellmann's

The soon-to-be Jay Cartwright character then grabs the Hellmann's sauce from his anorak and squirts a dollop on each burger.

He finished the cue with the endline 'You know the little squirt is right'.

The brilliantly cheesy joke tops off a witty and effective performance by Buckley and viewers have been in disbelief.

"S**t! I had no idea It was James Buckley," one person commented, while another added: "When I saw James Buckley for the first time in The Inbetweeners I actually remembered him from this advert."

Hellmann's

Despite his success four years later in his role Jay on The Inbetweeners, Buckley says that no amount of money would make him play that character again.

As a guest on The Chris Moyles Show on Radio X, the host asked the actor: "If the people who wrote The Inbetweeners said 'We’ve got a script…

"'It's basically what everyone's up to now, do you want to see it?' You’d say yes?"

Buckley, who starred as the iconic character in three seasons and two films, bluntly replied with: "No."

The Inbetweeners was a massive hit.
Channel 4

Moyles then hit back: "What?! Would you not?" to which Buckley explained: "Not because I don't think I would have an amazing time doing it, because I know I would.

"I love the boys, I love the writers.

"Doing The Inbetweeners was the best job in the world.

"All we did was muck around all day long and they filmed us doing it, and at the end of the day, we might have had an episode, or a TV, you know, or a film or something. It was the best job in the world.

"But it might - you know, as I'm getting older - it's looking like it might be the only thing that I do professionally that is universally loved.

"There's not enough money in the world for me to spoil that."

Featured Image Credit: Hellmann's

Topics: Celebrity, TV and Film, The Inbetweeners

Anish Vij
Anish Vij

Anish is a Journalist at LADbible Group and is a GG2 Young Journalist of the Year 2025. He has a Master's degree in Multimedia Journalism and a Bachelor's degree in International Business Management. Apart from that, his life revolves around the ‘Four F’s’ - family, friends, football and food. Email: [email protected]

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@Anish_Vij

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