Jeremy Clarkson just announced the death of his piglet in true Jeremy Clarkson fashion.
Let's face it, the Top Gear presenter isn't exactly known for his tact.
But even by his standards, his delivery of the sad news was described as being a bit 'brutal'.
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It all started earlier this week when Clarkson introduced his farm's 'first' piglet, sharing a photo of him holding the adorable new arrival.
For those who are fully out of the loop, the 62-year-old shocked the UK when he announced his leap into the farming world.
The first season of his documentary series Clarkson's Farm sees him grappling with terrible weather, disobedient animals and an unexpected pandemic at his aptly named Diddly Squat farm.
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Judging by the recent update, he's still plodding along and attempting to keep his pig rearing going.
While holding the little piglet, Clarkson appears... happy?... Or whatever human emotion you can decipher from that photo.
Either way, things looked like they were on the up, with one commenter writing: "Proud dad."
"He’s got your nose," quipped another, while a third said, "So cute."
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But it seems the celebrations were short-lived. Earlier today (13 January), Clarkson took to Instagram to reveal the baby pig had passed away.
Rather than providing any explanation, he simply shared another adorable photo of the animal with the caption: "She's died."
That's it. No goodbye, farewell. No reason for the death. Just two words stating the facts.
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His followers were rather shocked by the disregard for the little piglet, with one writing: "Well that's f***ing brutal Jeremy."
"Stop it she has not!! Wtf Jezza?? It was like one day," said another, while a third added, "Ah, sorry - I can't 'like' that."
But some went down the same route as Clarkson and took the opportunity to make light of the situation.
"Some say she's in a better plate now," quipped one person, with another asking, "Have you tried turning it off and on again?"
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A third said: "Bacon and sausage for breakfast tomorrow."
Is it me, or should Clarkson definitely not be in charge of a farm anymore?
For those who say it's quite normal for piglets to die early, let's not forget that earlier this year one of his pigs died after he said the extreme temperatures in the UK were no big deal.
He may have thought the effects of climate change were no pig deal, but a member of Diddly Squat Farm ended up paying the price for his complacence.
Taking to Twitter in summer to reflect on the passing of not just the heatwave but his 'big pig', he said: "Thankfully, the global warming is now over but tragically, its brief visit took the life of my big pig. RIP pig."
At least he got more than two words.
Featured Image Credit: Instagram/Jeremy ClarksonTopics: Jeremy Clarkson, Animals, TV and Film, Celebrity