KSI and Logan Paul were pelted with bottles of their drink Prime during the product's launch in Copenhagen, Denmark today.

Security stepped in as fans attending the launch event did what they were told and threw bottles at the internet celebrities, with one landing on KSI's head as the pair ran for safety.

That's got to hurt.

The social media duo partnered up in January 2022 to launch the drink which has gone on to have mind-blowing success in both the UK and the US.

@primehydrate/Twitter

Prime has been in hot demand ever since its launch and we've previously seen the chaos caused by desperate fans trying to get their hands on a bottle when Aldi stocked it in stores.

As the pair look to expand their market, they've been travelling around Europe promoting the drink.

But their promotional stop in the capital of Denmark took, ahem, an unexpected turn when the pair asked fans to throw bottles of the drink at them.

@stokeyyg2/Twitter

The excited crowd chucked their bottles at the heads of both KSI and Paul, but luckily both men appeared to be all smiles during the ordeal.

The 'Holiday' rapper later took to Twitter to react to the shocking events, which was filmed and shared on the official Prime Twitter account.

"That Prime bottle to my head was pinpoint," he quipped.

Rather them than us.