Truth behind BRIT Awards altercation as Sombr pushed off stage during performance

Here is the truth behind a viral moment at the BRIT Awards which saw singer Sombr pushed off stage.

Last night's BRITs were held in Manchester, seeing Olivia Dean scoop four awards while Noel Gallagher divided those in attendance with his acceptance speech for the 'Songwriter of the Year' award and Jack Whitehall made a pointed dig at last weeks BAFTAs being some of the main talking points from the night.

US singer Sombr also stole headlines from the night, after it appeared the 'Back to Friends' hitmaker was pushed by a stage invader during his performance.

The man, who was wearing a t-shirt reading 'Sombr is a homewrecker' was quickly dragged off stage by security, allowing the 20-year-old to continue with his performance.

Whitehall later made a comment about the incident following the performance, joking: "Such a shame we didn’t have the security ready."

The incident was captured on camera (Karwai Tang/WireImage)

But was the singer actually pushed by a disgruntled guest – or was something else going on?

A representative for the singer - real name Shane Michael Boose - has since confirmed the incident was staged, with the 'altercation' allowing Sombr the perfect segue between 'Undressed' and 'Back to Friends',

Meanwhile the t-shirt's insult appears to have been a clever piece of marketing for his latest single, 'Homewrecker'.

Which means Sombr fans can rest easily, as the entire moment was planned in advance by the young singer.

The guerrilla marketing has been met with a mixed reactions from fans online, with some viewers sharing their confusion on social media. "Sombr is a homewrecker” was that part of the show? Looks far too real to be scripted wtf," wrote one person on X, while a second commented: "Wild that people can’t see that was staged, his tshirt said ‘SOMBR IS A HOMEWRECKER’ to promote his new song, and the curtain being pulled revealed his band."

The shove doubled up as a stage transitino and promotion for his new single (Karwai Tang/WireImage)

"I’m confused. Was the “SOMBR IS A HOMEWRECKER” T-shirt guy that shoved him off the pedestal a part of the show?! Artists are so dramatic these days I can’t tell," added a third user.

Despite the criticism and confusion, Sombr's technique bring attention to his newest song has clearly worked, judging by the fact that we're all talking about it.

"INCREDIBLE use of marketing getting a guy to push Sombr with “Sombr is a homewrecker” tshirt when his new song is called Homewrecker. pay rise for his PR team IMMEDIATELY," penned one fan afterwards.

"Say want you want about Sombr but Homewrecker is a hit," wrote a second.

Mission accomplished.