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For a long time, Instagram's highest earner was - of course - Kylie Jenner, who has more than 183 million followers on the social media app. For perspective, that's about three times the population of the UK.
This year, however, the 22-year-old has to settle for second place, having been usurped from the top spot by none other than Dwayne 'The Rock' Johnson.
While the wrestler-turned-actor might not seem like your typical Instagram sensation, he boasts a staggering 188 million followers, and - according to Instagram scheduling tool Hopper HQ - his earnings for posts on the site have jumped by 15 percent since last year.
In fact, Hopper HQ's Instagram rich list for 2020 shows that the Fast And The Furious actor can command more than $1 million per post.
According to the site, he can earn $1,015,000 (£825,000) by sending out a single sponsored post to his followers. Kylie Jenner, on the other hand, only gets $986,000 (£802,000) - down 22 percent from last year. Not sure why she even bothers, to be honest.
The news comes after Kylie Jenner was downgraded from her previous billionaire status by Forbes.
The publication accused her of exaggerating the earnings of her make-up line. It also claimed the Kardashian family had been going to 'unusual lengths' to present the celebrity as much richer than she actually is.
Jenner hit back at Forbes when the article was published, tweeting: "What am I even waking up to. I thought this was a reputable site... All I see are a number of inaccurate statements and unproven assumptions lol. I've never asked for any title or tried to lie my way there EVER. Period."
She probably shouldn't worry too much, though. With an estimated net worth of $900 million (£730m), she's still wealthier than most people on the planet.
Her big sister has more cash to her name, however. Kim Kardashian West, 39, recently had her beauty brand KKW valued at $1 billion (£813m) after Coty bought a 20 percent stake for $200 million (£162m). Can anyone say sibling rivalry?
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