Peter Andre is calling for radio stations to ban a classic Christmas song.
And no, it's not 'Do They Know It's Christmas?' - there's already enough people who want that song removed as it is.
The 49-year-old singer feels that the festive track is 'misleading' and he's even written an open letter to radio stations in a bid to get it pulled from the air.
Have you guessed what it is yet?
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The offending song is Andy Williams’ 1963 hit 'It’s the Most Wonderful Time of the Year'.
Andre's campaign is part of a joint venture with travel agent On the Beach, which conducted a survey, only to find that 85 percent of Brits agree the song is 'factually incorrect'.
Now, you might be wondering what such an innocent tune could've done to upset so many people.
Well, Andre's letter will make things a little clearer: "The results of the survey do not surprise me. Sure, festive frolics are fun but let’s face it, Christmas can get repetitive and pressurising.
"It’s much more exciting to visit new places, experience new things and make meaningful memories, and there’s no better place to do that than on holiday."
Instead of cancelling the song altogether, the former I'm a Celebrity star asked radio hosts if they could play it on a loop in July instead.
"By playing this track you are giving your listeners false hope that Christmas and winter in general is the most wonderful time of the year, when in fact, it isn’t," he continued.
"And I even have data to prove it! Recent findings from On the Beach have confirmed what we already suspected - 78 percent of people, so more than three-quarters of Brits, believe that going on holiday is better than Christmas.
"Therefore, unsurprisingly, the vast majority of the population (85 percent) agree the Andy Williams song is factually incorrect, proving Christmas simply is not the most wonderful time of the year.
"While I acknowledge there are some extremely pleasant moments during Yuletide festivities, these are normally fleeting and often come with a busy schedule, an empty wallet and not much to show otherwise.
"Strip back the gift-giving, tinsel and twinkly lights and people are left with the stark reality that this time of year is cold, dark, and expensive."
Although this is quite clearly part of a publicity campaign, as Andre was just made the Head of Summer Holidays for the company, he raises a valid point about the current economic situation in the UK.
"Factor in the cost-of-living crisis, national strikes, overall price hikes and general low mood of the nation and you get my drift," he added.
"Without sounding like the Grinch, but instead as proud Head of Summer Holidays for On the Beach, I put it to you Sir or Madam, overseas getaways are the most wonderful time of the year instead.
"So, I am urging you to refrain from playing what is in fact misleading the public."
Although many people might agree with Andre's sentiment, the song's going to have to get to the back of the queue if he actually wants it to get pulled. As well as the 'racist' lyrics 'Do They Know It's Christmas?' and the unnerving overtones of 'Baby It's Cold Outside', this one's received been a fair bit of backlash over the years.
Daisy Phillipson