Phillip Schofield forced to intervene and correct Gino D'Acampo's X-rated pronunciation
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If you're at all familiar with Gino D'Acampo's appearances on ITV's This Morning, you'll know he likes to cause a stir on set with a controversial comment or two.
And this week was no different - though it would appear that the celebrity chef didn't even realise what he had said wrong until a flustered Phillip Schofield had to jump in. Take a look:
Unfortunately, his Italian accent had viewers at home thinking he was talking about something very different.
Introducing Gino's segment from the ITV set, Phillip told viewers: "Lots on the way, including an Italian escape with Gino," before playing a teaser clip.
While the video played, Phillip, Holly, and everyone watching from home cringed over Gino's pronunciation of the word 'cork' - which sounded an awful lot like 'c**k'.
"What I really want to know is why Sardinian cork is so special. And how many corks do you produce a day?" Gino asked an expert in the clip.
The expert replied: "More or less, we produce two million corks."
Before any more unfortunate euphemisms could crop up, Phillip cut the video short, shouting out: "No, no, no, stop."
When cameras cut back to Phillip and Holly sitting on the sofa, Phillip assured fans: "He's at a cork factory. It's cork! A wine cork factory in Sardinia."
Later on in the show, Phillip quipped: "Who knew you could learn so much about cork," to which Holly replied: "Apart from how to pronounce it."
Lucky for the This Morning team, viewers found the mix-up hilarious.
"I’m not hearing 'cork' on Gino’s segment..." tweeted one fan.
"Honestly who let Gino do a feature on cork," wrote a second.
And a third pointed out that Gino should've gone all-in.
"I'm surprised Gino didn't come up with a cork sucker joke," they joked.
Gino is well aware that his pronunciation and innuendos are a little bold for daytime television.
In an interview with The Sun, he once said: "There is a fine line on television and I think I walk the line, I've been walking that fine line for the last ten to 15 years."
He added: "I can get away with the accent and because I'm Gino and everybody knows me for a long time, I can get away with many things that someone else could not get away with it."
That being said, Gino isn't immune from trouble, and knows not to cross certain lines, noting that he'd be 'fired' if he tried.