• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
This Morning slammed for offering to pay people's energy bills as competition prize

Home> Entertainment

Published 14:19 5 Sep 2022 GMT+1

This Morning slammed for offering to pay people's energy bills as competition prize

Players of ITV's Spin to Win game had the chance to have their energy bills paid amid rising costs

Emily Brown

Emily Brown

Today's episode of This Morning has been compared to Black Mirror after the presenters offered out payment for energy bills as a prize on a 'spin the wheel' competition.

When you think of This Morning, you probably think of Phillip Schofield and Holly Willoughby laughing so hard they're unable to speak, maybe a guest with an unusual habit or relationship, or Alison Hammond knocking someone into the water.

Advert

Chances are, you won't think 'dystopian', or liken it to Netflix's gruesome game show series Squid Game - but that's exactly how the show has been described today (5 September).

The criticism came after Holly and Phil launched into their 'Spin to Win' competition, which made a comeback this month and allows hopeful participants to be in with a chance of winning by downloading the This Morning app.

Players fill out a form and have to remember a passphrase to be in with a chance of playing the game, and if they make it on to the show they're greeted with a glitzy wheel filled with prizes. Today's wheel featured various cash prizes, including the biggest cash value of £1,000, but among the money there were also sections titled 'energy bills'.

Phil explained: "This is energy bills for four months if [the wheel] stops on that."

Advert

The presenter went on to ask the contestant how they were feeling about their energy bills, which for many Brits have increased exponentially since the outbreak of war in Ukraine.

The contestant explained they had a pre-pay energy meter and described the situation as 'absolutely murder'. Luckily, the wheel landed on an 'energy bill' section, meaning their bills are covered until the end of the year.

The winner described the result as 'fantastic', but the segment didn't go down well with viewers.

Sharing a clip of the game online, one Twitter user wrote: "#ThisMorning has turned completely dystopian and Black Mirror by offering to pay energy bills as a competition prize."

Advert

Another commented: "shame on #thismorning offering energy bills as a prize, what next, win a holiday to a remote island where you fight fellow islanders to the death ? free entry to the next Squid Game?"

ITV has been slammed for 'nearly mocking a huge crisis', with one Twitter user arguing 'we don't need game shows', but rather we need a government that will 'make everyone able to afford their energy bills as a basic human right'.

"Am I in a dream? This Morning doing a competition to pay someone’s energy bills for four months. Speechless at this dystopian nightmare," another person wrote.

The show aired shortly before Liz Truss was announced as the new prime minister, with the responsibility for running the country and tackling issues such as the rising energy costs now on her shoulders.

LADbible has reached out to ITV for comment.

Featured Image Credit: ITV

Topics: ITV, This Morning, Phillip Schofield, Holly Willoughby, Money

Emily Brown
Emily Brown

Emily Brown is the Community Desk Lead at LADbible Group. Emily first began delivering news when she was just 11 years old - with a paper route. She went on to graduate with a BA Hons in English Language in the Media from Lancaster University before contributing to The Sunday Times Travel Magazine and Student Problems. She joined UNILAD in 2018 to cover breaking news, trending stories and longer form features, and now works as Community Desk Lead to commission and write human interest stories from across the globe.

Advert

Advert

Advert

Choose your content:

7 mins ago
2 hours ago
3 hours ago
  • 7 mins ago

    Danny Boyle explains how Sycamore Gap tree features in 28 Years Later after surprise scene

    The tree was sadly cut down in 2023, but it appears in the film which was shot in 2024

    Entertainment
  • 2 hours ago

    Kim Woodburn's family hit back at 'hurtful' comments Aggie made after former co-star's death

    The How Clean Is Your House? co-stars had a huge bust up in 2008, according to Aggie MacKenzie

    Entertainment
  • 2 hours ago

    Cillian Murphy’s 28 Years Later ‘return’ explained as Rotten Tomatoes score revealed for sequel

    28 Years Later releases today in cinemas

    Entertainment
  • 3 hours ago

    Emily Willis court case could fall apart if adult star's mum doesn't meet 30 day deadline

    The adult star's mum filed a suit against the rehab centre

    Entertainment
  • Fans remember Kim Woodburn 'telling Phillip Schofield straight' in iconic moment as she died aged 83
  • Phillip Schofield to make TV comeback 16 months after This Morning scandal
  • Phillip Schofield appears to make three-word dig at Holly Willoughby in TV comeback
  • Phillip Schofield claims he was fired from This Morning because of his brother’s conviction for child sex crimes