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Adam Thomas 'ripped up his crown' after David Haye comment in unseen I'm A Celeb final footage

Home> Entertainment> TV

Updated 10:23 26 Apr 2026 GMT+1Published 09:57 26 Apr 2026 GMT+1

Adam Thomas 'ripped up his crown' after David Haye comment in unseen I'm A Celeb final footage

Adam Thomas was crowned the winner of I’m A Celebrity… South Africa 2026 following a chaotic final

Anish Vij

Anish Vij

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Adam Thomas allegedly 'ripped up his crown' after winning the I’m A Celebrity… South Africa final.

The Waterloo Road actor has been at the centre of a feud with fellow campmate Jimmy Bullard, who accused him of dropping multiple 'c-bombs' during their heated spat on the show.

While the pair seemingly accepted each other's apology, the ex Fulham footballer hit out at Ant and Dec in the final because ITV didn't show him saying the swear word on air. The presenters argued that it would have been 'unbroadcastable'.

In unseen footage from the final, The Sun has reported that David Haye, who has been accused of bullying Thomas throughout I'm A Celeb, antagonised him further.

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"You're not a worthy winner," the two-time world champion reportedly said. Thomas reportedly replied: "This is bullying."

It comes after Thomas admitted that Haye 'broke' him and pushed him to his limits, and for his row with Bullard for almost compromising his time on the show.

In footage from the carpark, Haye claims he and Bullard were 'thrown out' of the studio on final night, before the ex Premier League star cleared the air with Ant and Dec.

Adam Thomas allegedly 'ripped up his crown' after winning the I’m A Celebrity… South Africa final (ITV)
Adam Thomas allegedly 'ripped up his crown' after winning the I’m A Celebrity… South Africa final (ITV)

The former boxer said: “Jimmy, tell them what happened?”

Bullard added: “We got kicked out.” Asked why by a fan, Haye replied: “For trying to tell the truth.”

Earlier in the show, Thomas was left fuming with Bullard because he refused to take part in a paired Bushtucker Trial and that he wanted to leave.

Haye asked Thomas if he deserved to win (ITV)
Haye asked Thomas if he deserved to win (ITV)

The rules in a paired trial are that if one person quits then the other also gets the boot.

“What’s up with you bro? If you wanted to go, go. Don’t take me with you. Go home in camp, don’t do it on my f**king watch,” Thomas said.

A source close to Bullard told the outlet that he felt 'stitched up by ITV after the footage of Adam calling him a C-word during their row in South Africa wasn’t shown'.

The feud between Thomas and Bullard has been the key talking point from the show (ITV)
The feud between Thomas and Bullard has been the key talking point from the show (ITV)

“He wanted everyone to see the shocking unedited version of the fight,” the source said.

“Adam swore at him multiple times and most bystanders were shocked by his actions so Jimmy felt it was the last chance for viewers to see the full extent of his behaviour.

“He was hugely disappointed in Ant and Dec for appearing to take Adam’s side and feels like he has been made a scapegoat. “Jimmy isn’t an angry person but he will stand up for what’s right.

“He was also disappointed his show buddy Gemma sided with Adam despite not even being present during their row. He thinks it feels performative on her part.

“He is talking to lawyers and looking into his ITV contract to see what grounds there are to sue.”

A spokesman for ITV said: “We showed an accurate and fair representation of events.”

LADbible Group has contacted ITV and Thomas' reps for additional comment.

Some of the most memorable feuds of I'm a Celebrity

Janice Dickinson and Lynne Franks

Two very large personalities went head to head in 2007's I'm a Celeb with their constant arguing.

Writer Lynne eventually snapped at the former model, saying in tears: "You’re one of the most horrible people I’ve ever encountered."

And then, in the most Janice Dickinson-style ever, the America's Next Top Model judge called Lynne a 'witch' and threatened to fry up her ‘big old boobs’ and serve them to the campmates.

Kim Woodburn and Katie Price

The late Kim Woodburn was well known for her fiery personality, and in 2009 when she was on I'm a Celeb with glamour model Katie Price, this was very much showcased.

Kim was quick to show some honesty when Katie asked the camp what they thought of her, saying: "You live and die for publicity and you do it well. As Shakespeare once said, 'We fear you protesteth too much'.

"You know full well you’ve got 10 to 12 million people watching every night and you know, madam, you’ll be all over the papers every day. Now stop it. Stop your nonsense."

Kim also said 'for some reason' the British public 'love' Katie and if she had 'her looks, she'd do it'. And as in 'do it', she meant pose in a bikini for the papers.

Edwina Currie and Kendra Wilkinson

In the 2014 stint of the reality show, former politician Edwina Currie and TV personality Kendra Wilkinson butted heads several times.

While the pair didn't ever have a dramatic bust up, resentment clearly built up during their time in the Aussie jungle, with former Playboy bunny Kendra taking a swipe at her campmate upon her eviction.

"My God. I have no sympathy towards her," she said of Edwina.

Speaking further about comments made about her, Kendra said: "She’s a coward because she can’t say that to my face. She might want to grow a heart and learn how to learn about others. I don’t come from luxury like her.

"I mean she’s gross, she’s a gross person. To be honest with you I won’t even be able to look at Edwina again."

Edwina later went on to swipe back, saying that Kendra 'isn't even a proper celebrity'.

Lady Colin Campbell and Tony Hadley

I think we all remember where we were when this one kicked off in 2015.

It all started when Lady C, a socialite who's best known for being a Royal Family fanatic, threw a beetle the camp had found in the open fire - much to the dismay of Spandau Ballet singer Tony Hadley.

When he called out the TV personality for doing that to the 'beautiful beetle', she responded by saying: "I don’t need any input from you... You are a hypocritical pretentious arsehole. I’ve had enough of you. It’s none of your f**king business, a***hole."

She went on: "You’re a chippy oik with a mouth of diarrhoea. My opinion of you is that you are the lowest of the low, a bore. Let me tell you something, boy, you are of no significance to me. You’re so used to creeps and dollybirds, tarts.

"You don’t even have a good voice."

Andrew Maxwell and Ian Wright

When the 2019 camp erupted in a sexism row while preparing dinner, Irish comedian Andrew Maxwell accused footballer Ian Wright of 'singling him out'.

"You keep shouting at me Ian," he said, which prompted Ian to hit back: "Who is shouting, when did I shout? I wasn’t even talking to you, what did I say?"

After arguing, the pair eventually hugged it out - a rarity for these campside feuds - with Andrew saying: "I’m sorry, I’m really tired, I don’t know, I’m really tired… I’m not going to cry, I’m sorry."


Featured Image Credit: ITV

Topics: TV, Im A Celebrity, Celebrity

Anish Vij
Anish Vij

Anish is a Journalist at LADbible Group and is a GG2 Young Journalist of the Year 2025. He has a Master's degree in Multimedia Journalism and a Bachelor's degree in International Business Management. Apart from that, his life revolves around the ‘Four F’s’ - family, friends, football and food. Email: [email protected]

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@Anish_Vij

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