Why there’s no cash prize for whoever wins Celebrity Big Brother this year

As ITV's first ever series of Celebrity Big Brother gears up to start in less than a week (4 March), you might be wondering how much cash the winner will bag.

When Scunthorpe's Jordan Sangha won the regular version of the reality show last year, he took home a massive £100,000, joking that it meant he could 'finally pay his council tax.'

However, it turns out the celeb winner won't get a penny, although there's a pretty good reason why.

ITV

Celebrity Big Brother sees a line-up of stars leave their life of luxury behind in order to move into the legendary Big Brother house, where cameras capture their every move.

According to The Sun, the full line-up for the new series has been finalised and the big names taking part include Kate Middleton's uncle Gary Goldsmith, TV presenter Fern Britton, former X Factor judge Louis Walsh, Love Island winner Ekin-Su Cülcüloğlu, Strictly Come Dancing pro Nikita Kurzman and Ibiza Weekender star David Potts.

And, expected to join them are Dragon's Den star Levi Roots, Heartstopper actor Bradley Riches, social media star Zeze Millz, actress Marisha Wallace, Coronation Street actor Colson Smith, Real Housewives of Cheshire star Lauren Simon and X Factor legend Sharon Osbourne.

However, ITV has told LADbible that viewers should take the line-up with a pinch of salt, saying: "Any names are at this point pure speculation and viewers will have to tune in to see who will be entering the Celebrity Big Brother house."

Whoever does end up entering the CBB house on Monday will be faced with nominations and a series of tough tasks during their three-week stint.

As for the prize they'll receive if they're the last man standing? A big fat nothing.

Steven Ferdman/Getty Images

Instead, the prize pot goes to a charity of the winner's choice, which is honestly rather lovely.

But, while they don't get any cash for winning, Celebrity Big Brother contestants earn a pretty penny just by appearing on the show.

It has not yet been revealed how much the star housemates are being paid for the 2024 series, but previous contestants have bagged hundreds of thousands of pounds for their time.

The biggest earner is Ray J, who appeared on the show back in 2017, scooping up between £800k and £1 million.

David Guest received £600k for his stint back in 2016, while Heidi Montag and Spencer Pratt aka Speidi took home a massive £570k.

Other top earners include Jedward (£500k), Katie Price (£400k) and Gemma Collins (£100k).

Viewers can catch this year's celebrity housemates entering the Big Brother house on 4 March at 9pm on ITV.