Celebrity Big Brother is well and truly back and fans are already divided over the actions of some of the contestants taking part.
The new series debuted on Monday (4 March) over on ITV1 and ITVX, with previous years having CBB shown on Channel 5 and before that Channel 4.
AJ Odudu and Will Best are hosting the iconic reality TV show, with the line-up for 2024 including the likes of iconic X Factor judge Sharon Osbourne, Love Island winner Ekin-Su Cülcüloğlu, and Coronation Street's Colson Smith.
But it's another contestant that had divided fans over on social media, Osbourne's former X Factor colleague Louis Walsh.
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The Irish music manager enjoyed a star-studded career in the industry before taking part in the reality TV show, managing the likes of Boyzone, Westlife and Girls Aloud. And let's not forget Jedward.
But he's already causing problems on CBB, fans say, after a dispute over the beds.
As with every season of Big Brother, housemates are given beds which they chaotically pick on the first night.
On Monday night, Walsh caused a scene after rowing over which bed was his - with the 71-year-old determined to make one of the few double beds available his.
The problem? Real Housewives of Cheshire star Lauren Simon had made claim to the same bed.
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Tuesday night's (5 March) show captured the row as Walsh stormed over to Simon and demanded she get off the furniture immediately.
"No, that's mine. Out. That's mine. Up, up up, that's mine," Walsh could be heard saying to Simon while gesturing her to stand up off of the bed.
Walsh then plopped himself down on the bed next to Simon while repeating his claim for the bed.
Replying, she said: "That's fine, I'm not going to argue."
Gary Goldsmith, uncle to future Queen, Kate Middleton, then cornered Walsh to tell him his reaction was 'very strong' before mimicking what he did, only for Walsh to say: "I was joking, she knows I was joking."
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Over on X (formerly Twitter), fans were a little divided over his words.
"I don't think he was joking," one person posted.
Another wrote: "I've just watched this part and it was incredibly rude."
A third added: "Saying 'up, up, up, that's mine' is crazy."
And someone else posted: "Utter disgrace I don’t care who he thinks he is you don’t do that to anyone."
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Others were a little more defensive of the X Factor legend, with one user writing: "Seriously though guys, we’ve been dying for this kind of TV for years so let’s stop complaining."
Featured Image Credit: ITVTopics: Big Brother, Celebrity, Celebrity Big Brother, ITV, Louis Walsh, X Factor, TV and Film