Ask any member of the British public to name the first thing which pops into their head when you mention Come Dine With Me and it will either be Peter Marsh's 'What a sad little life Jane' rant or the bloke who shoved the business end of a whisk into his gob while making a cheesecake.
You know the moment we're all talking about, you don't even need to be a fan of the series to have seen the clip, which has since gone viral across the internet an infinite number of times over.
Watch the clip below to refresh yourself with the iconic moment below:
The man behind the moment is wedding DJ Kev Riley, who appeared on the Channel 4 series in 2013 when it came to Burnley. Kev's menu involved creating a malted milk cheesecake from scratch.
The DJ winged his cheesecake from the start, chucking in an unmeasured amount of cream cheese and having to restart after spotting chilli flakes in his pan, however, all of this has since been eclipsed by a split-second decision to perform the most unorthodox taste-testing on camera.
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Over 10 years on from the moment and the internet is yet to forget about about Kev, with his face even making its way onto a flag at Glastonbury festival.
The notoriety has also led to Kev being easily recognisable - however, not always with positive results.
Speaking about the darker side of viral fame in a new interview with MailOnline, Kev revealed that he was once 'randomly punched' while on a night out with his wife.
"I was having a nice night out with my wife in Burnley a while ago [and] this bloke came up to me and asked if I was the bloke from Come Dine With Me and the whisk," he recalled.
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"I said yes and he just punched me in the face. It was awful really. I was with my wife and we were just having a nice evening.
"It's a real shame. I also ignore a lot of comments on social media. It was a laugh and some people have taken it in different ways."
Fortunately Kev's experiences with fame haven't all been negative, as he's even been recognised by people while on holiday abroad.
"It's just been incredible. It still is, even after all of these years I am getting fame for it. It doesn't go away. It keeps going viral," he said of the moment.
"It is like being a full-time celebrity. It was filmed in 2012 and broadcast the year after and I'd say there's been more fame in the last year or so because of TikTok."
Topics: Channel 4, Entertainment, TV
Brenna Cooper