It’s a Saturday morning in the late 90’s and early noughties; you’ve either only just been born, haven’t even been conceived yet or you’re sat in front of the TV ready for SM:TV Live with your bowl of CocoPops - those are the only options.
The ITV and CITV breakfast show for kids, presented by Anthony McPartlin, Cat Deeley and Declan Donnelly.
An early presenting gig for dynamic duo Ant & Dec, the show had over 270 episodes over five years with sketches, competitions and challenges.
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SM:TV Live was also responsible for the unforgettably named competition ‘Wonkey Donkey’.
Massively popular with its audience, the BAFTA-winning show was aimed at children – but seemingly had some spicy ‘jokes’. Well, ‘comments’.
And those golden years weren’t just the years of CITV shows but also, the music of S Club 7 – obviously.
'S Club Party', 'Reach', 'Don’t Stop Movin’ (I could go on) were tunes. And the singers behind them were pretty popular too.
Take Rachel Stevens for example, who proved to be a favourite of Dec at the time.
In a viral moment of the show, the presenters are counting down some of the best moments from the series as Cat says: “Our number four moment is the pottery wheel with Rachel.
"The lads always, always get very excited if Rachel or S Club 7 ever come on the show, she's known as 'the lovely Rachel' and is one of our closest friends.
“This is one moment that I know in particular sticks with Declan.”
The star seems to be quietly moaning to himself as his co-host speaks before saying out loud: “I’ve got a stiffy now.”
Unsurprisingly, Cat’s jaw drops in shock, Ant cheekily giggles and the studio bursts into laughter as Dec adds: “Can I say that?”
Flocking to the comments on YouTube, users wrote: “I like how Ant looks down and smiles awkwardly as if he agreed with Dec.”
Others said: “I can NOT believe he actually said that – and on a Saturday morning kids show as well.”
And one said: “Cat’s reaction is just priceless.”
It appears the children’s channel CITV, which is set to finish airing as a channel this September, simply wasn’t so wholesome and child-friendly backstage.
Former presenter Danielle Nicholls worked on CITV from 1998 until 2001, joining at just 19-years-old.
She got to interview all kinds of celebs on screen from Victoria Beckham to Justin Timberlake.
But off-screen was way more intimate. The now 44-year-old told the Daily Star: “I remember when I was only 19 years old and on CITV I snogged a pop star in the dressing room.
"It was quite cheeky, but I did even more than that with a footballer. The good news there is that I ended up marrying him, so that was OK!"
Topics: Celebrity, Ant and Dec, Declan Donnelly, TV and Film, ITV
Jess Battison