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How much each I'm a Celebrity campmate is set to earn if they last long enough

Home> Entertainment> TV

Published 09:09 14 Nov 2025 GMT

How much each I'm a Celebrity campmate is set to earn if they last long enough

The stars are in for some hefty pay days if they survive the 'secret' rule

Jess Battison

Jess Battison

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The Bushtucker Trials are waiting and the camp is all set up, it’s just a matter of days until this year’s series of I’m a Celebrity… Get Me Out of Here! begins.

And the line-up of celebrities heading into the jungle will all be receiving a decent pay packet if they manage to last long enough. And on that note, a decent amount more than what was rumoured for the recent series of The Celebrity Traitors.

Instead, as seems to be the usual on the ITV show, the camp mates are likely to be taking home differing amounts of money when it starts on Sunday (16 November).

From Kelly Brook to Alex Scott and from Aitch to Martin Kemp, the amount each I’m a Celebrity contestant can make for their appearance this year have been widely rumoured.

Kelly Brook's amount seems to be contested. (ITV)
Kelly Brook's amount seems to be contested. (ITV)

How long do the celebs need to last to make their cash?

While the stars are pretty much guaranteed to receive a big chunk of money for the show, it’s said it will only come into effect if they manage to get through a certain amount of time.

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That’s basically intended to stop celebs from dipping after one night if they can’t hack it and running off with the cash. So, it’s widely reported that the I’m a Celeb campmates need to stay a minimum of 72 hours in the jungle to get their full fee.

This is said to be a secret rule in production, exposed by Gemma Collins’ iconic exit after just three days on the show, as it’s said she forced herself to last.

Kelly Brook

While the model previously said she would ‘never’ do I’m a Celeb, it seems she’s done a bit of a 180 this year. And therefore, it’s thought she may have been offered a hefty sum, but there are rather differing reports.

According to Finance Monthly, she could pocket about £300,000 for her stint as a PR expert claimed that she’s ‘well above’ the range expected for ‘lesser-known’ personalities.

However, an insider told The Sun that the 45-year-old will be picking up around £80,000 for her stint.

Eddie is rumoured to be one of this year's lowest earners. (ITV)
Eddie is rumoured to be one of this year's lowest earners. (ITV)

Eddie Kadi

He comedian is reportedly set to receive the lowest amount this year, as The Sun’s ‘insider’ says he’ll be making a decent £75,000.

A presenter on BBC Radio 1Xtra and a previous Strictly Come Dancing contestant, he’ll be no stranger to plenty of viewers.

“Eddie isn’t as big a name as some of his camp mates, so he didn’t command as high a fee, but after his time in the jungle, his worth is set to shoot up as he’ll likely go far in there,” the source explained.

Shona McGarty

The EastEnders star played Whitney Dean for a whopping 16 years before going on to appear in the West End play 2:22 A Ghost Story (yes, Lily Allen fans, that West End play).

It’s said that while she’s a showbiz favourite, she isn’t a ‘massive social media names that bring in the youth demographic ITV are after’ and will earn a respectable £95,000.

Ruby is said to be part of the £95k club. (ITV)
Ruby is said to be part of the £95k club. (ITV)

Ruby Wax

For similar reasons, the American-British actor is thought to also be making around £95,000.

The comedian is speculated to become a bit of a favourite, and while she’s not done something quite like this before, she’s at least kind of pretended to when she was ‘stranded’ for Ruby Wax: Cast Away.

Martin Kemp

And again, it’s said the Spandau Ballet star will be making around £95,000.

That’s said to be more than double what his son, Roman Kemp, made during his time on I’m a Celeb back in 2019.

Lisa Riley

Yep, you guessed it, another member of the £95,000 club.

The Emmerdale star has been playing Mandy Dingle on the soap for quite some time and is said to have long wanted to actually go in the jungle.

The YouTuber is apparently one of the higher earners. (ITV)
The YouTuber is apparently one of the higher earners. (ITV)

Angry Ginge

One of those ‘social media’ names, it’s said the YouTuber is going to rake in about £100,000.

With millions of followers, the source said he’s got enough to ‘make him an attractive prospect to ITV’ to get those younger viewers watching.

Alex Scott

The former Lioness and sports broadcaster is swapping winter on the sidelines for the jungle, as it’s said she’s got a ‘significant pay day’.

It’s thought the Arsenal legend is getting over £100,000 as the insider says her fee is a ‘closely-guarded secret’.

“But it’s an impressive amount as Alex is a massive name, very respected in her field and ITV were willing to shell out the big bucks for her,” they added.

She's billed as one of this year's highest earners. (ITV)
She's billed as one of this year's highest earners. (ITV)

Jack Osbourne

One of the highest-paid stars this year, the reality TV legend is thought to be set for a whopping £200,000.

The source said: “Jack is fresh off the back of his dad Ozzy’s death, so people will tune in so they can get his take on his loss and how the rest of the family is coping.

“He will be popular with the audience, has been an international household name for years and is a great addition to this year’s series.”

Aitch is said to be getting the biggest pay. (ITV)
Aitch is said to be getting the biggest pay. (ITV)

Aitch

This year’s rumoured top earner, the rapper is set to be in for a £250,000 pay day for I’m a Celeb. A major chart name and again, popular with younger viewers, he’s set to be a sure-in for the show’s popularity.

A source said: “Aitch is a very savvy negotiator and very wealthy in his own right already, but I know he is looking to become more mainstream as he gets older, and this will be a good vehicle for him.”

But it is worth noting that this reported highest earner massively differs from previous years, with Coleen Rooney said to have made a huge £1.5 million last year.

ITV declined LADbible’s request for comment.

I’m a Celebrity… Get Me Out of Here! starts on ITV at 9pm on 16 November.

Featured Image Credit: ITV

Topics: Im A Celebrity, ITV, Entertainment, TV, Money

Jess Battison
Jess Battison

Jess is a Senior Journalist with a love of all things pop culture. Her main interests include asking everyone in the office what they're having for tea, waiting for a new series of The Traitors and losing her voice at a Beyoncé concert. She graduated with a first in Journalism from City, University of London in 2021.

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@jessbattison_

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