• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Lowest valued company in Dragon's Den history secures investment from all five tycoons in show first

Home> Entertainment> TV

Updated 18:57 2 Feb 2024 GMTPublished 18:31 2 Feb 2024 GMT

Lowest valued company in Dragon's Den history secures investment from all five tycoons in show first

The company made Dragon's Den history in unique fashion

Joshua Nair

Joshua Nair

The lowest valued company in Dragon's Den history walked through the doors last night and left with a five-way investment for the first time ever.

The highly-watched BBC TV series is back in the news, but for all the right reasons this time after the BBC recently pulled an episode for safety reasons.

Advert

During last night's episode, there was firstly some uproar from fans after a couple walked away from an investment of £240,000 for 33 percent of their hairbrush company.

Later on in the episode though, one business received offers from all five dragons and accepted the offer in a more positive turnout for the episode.

Simon and Charlene Mitchell-Hood came onto the show as founders of Sooper Books, which they modestly valued at just £100.

The book streaming company offers audiobooks and stories to its subscribers for free or for a lowly subscription.

Sooper Books walked away with a five-way investment from the Dragons.
BBC

Advert

The founders said that they began this business venture together because of their daughter Goldie.

In a truly heartfelt moment on Dragon's Den, the couple asked for an investment of just £1 for 1 percent of the business.

All five of the sometimes brutal Dragons were instantly on board with the idea, however, as Peter asked if the other four Dragons could join him for a discussion before making a decision.

The Dragons then presented an offer of £1 each to invest in Sooper Books, with a combined amount of £5.

Mother Charlene then became emotional, tearing up and saying: "We would love to accept your offer."

Advert

Fans at home were not as impressed with the stunt though, with one saying: "Funny how the camera is eavesdropping the dragons through the window, scripted much or what?"

Another commented: "The f**k was that? Why doesn't everybody just do that from now on? Makes a bit of a mockery of the whole show."

The Dragons all agreed to invest in a joint £5 investment to Sooper Books.
BBC

However, some people saw the light side of things, as a third commented: "They were gonna counter with 1 percent more and more money".

Despite what you may think though, it was a good message to send out to the public as the Dragons all invested in a family-owned business that was created for good and not for profit.

Advert

It definitely helps to clear up some of the mess caused by last week's debacle.

After airing an episode where a Dragon invested in a supposed aid/cure for M.E (myalgic encephalomyelitis), an angry letter from a charity forced the BBC to pull the episode completely.

But they have since reposted it with a disclaimer at the start.

Featured Image Credit: BBC

Topics: BBC, Dragons Den, TV and Film

Joshua Nair
Joshua Nair

Joshua Nair is a journalist at LADbible. Born in Malaysia and raised in Dubai, he has always been interested in writing about a range of subjects, from sports to trending pop culture news. After graduating from Oxford Brookes University with a BA in Media, Journalism and Publishing, he got a job freelance writing for SPORTbible while working in marketing before landing a full-time role at LADbible. Unfortunately, he's unhealthily obsessed with Manchester United, which takes its toll on his mental and physical health. Daily.

X

@joshnair10

Advert

Advert

Advert

Choose your content:

19 hours ago
  • 19 hours ago

    Huge Irish A-lister emerges as latest James Bond cast frontrunner

    You know he could deliver an amazing performance

    Entertainment
  • 19 hours ago

    Liam Gallagher furiously defends fans after council allegedly brands them 'fat, drunk and lairy' ahead of reunion tour

    The Oasis star is never one to mince his words

    Entertainment
  • 19 hours ago

    Margot Robbie’s brother didn’t speak to her for months after ‘uncomfortable’ Wolf of Wall Street nude scene

    Margot Robbie played Natalie Lapaglia in the 2013 hit film though some scenes left her family members feeling awkward

    Entertainment
  • 19 hours ago

    Brad Pitt reveals the one condition he has to work on a film with Tom Cruise

    The two legendary actors have rarely worked together

    Entertainment
  • Dragon's Den business labelled 'pathetic' ended up going on to make £10 million per year
  • Dragons' Den history made by entrepreneur who revealed her diagnosis on show
  • Dragons shocked after Steven Bartlett get ‘put in his place’ by entrepreneur during Dragon's Den pitch
  • First look images show Sean Bean as Liverpool gangster in epic new BBC crime drama