As far as dating shows are concerned, Naked Attraction must be one of the most unconventional.
The Channel 4 show, which sees men and women pick from a lineup of suiters purely based upon what's going on down there, has graced our TV screens since 2016.
But, while the idea of being butt-naked on national TV may seem thrilling to a very small proportion of the population, you can't help but wonder how contestants stops themselves from getting too excited when it's time to bare all.
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Over the years, it's been a topic of much speculation, with viewers suggesting everything from cold studios to time outs.
Now, one former Naked Attraction contestant has set the record straight by sharing how he prevented himself from getting an erection, while appearing on the show.
Conor, who appeared on series seven of the hit dating show, said he didn't get a boner because he was simply too nervous.
Speaking to Daily Star, he said: "I don’t think anyone can get excited in that situation – you’re surrounded by cameras, you’re naked in front of all these people… What’s the last thing that’s gonna happen to you? Arousal. You’d have to have almost a porn addiction to see nudity and get an erection instantly.
"It hasn’t happened because it doesn’t happen. I don’t think they keep it cold on purpose – it’s just a big studio. The lights help, the cameras help, but I think it’s nerves. As men we don’t want to say we’ve physiologically reacted to our nervous system and that sometimes stops things from being as prominent as you’d want them to be."
The star, who has since become a creator on OnlyFans, also shared the drastic action he took behind the scenes.
Conor explained: "The whole idea of 'I have to take off my clothes' doesn’t hit you until you’re in the back room. In the beginning you’re like trying to remember everything they tell you.
"[They said] 'don’t sway from side to side, watch this direction or that direction.' I have a really hard time when I stand still, so I sway from side to side which the camera was not loving. You just focus on trying not to be a weird person – you’re looking at all these vaginas and penises like, 'I need to tell one of you to go home in the most polite way possible.'
"Then you get in the back and realise your entire nervous system has been pumping you full of adrenaline to keep you aware, and then suddenly there’s no blood left for your penis and you’re in the back trying to beat it like it owes you money, like 'Don’t do this to me man, not on TV' but it never listens!"
Topics: Channel 4, Entertainment, Naked Attraction, TV, Sex and Relationships
Bec Oakes