MrBeast makes ‘biggest announcement of his life’ which could rival KSI's PRIME

YouTubers are no longer just YouTubers - they are now savvy entrepreneurs with multiple businesses and diverse investment portfolios.

The most successful example to date is KSI and Logan Paul's Prime hydration drink, which has amassed a whopping $1.2 billion in annual sales.

Prime calls itself 'the fastest growing beverage in history'.

As the rest of the YouTube world is trying to catch up, it seems that one of its most popular creators MrBeast is also on track to make a successful confectionary business called Feastables.

In 2022, Feastables launched its own brand of chocolate bars called 'MrBeast Bars' which reportedly did $10 million in sales.

However, with Prime now making over a billion dollars, according to Bloomberg, it seems that MrBeast - whose real name is Jimmy Donaldson - is now focused on his next big project.

Taking to social media on Saturday (17 February) MrBeast made the 'the biggest announcement of my entire life' with a new video.

In the short three minute clip, MrBeast pointed out how his product has always claimed to 'taste better than a Hershey's bar'.

But he also pointed out how 'doesn't everything taste better than a Hershey's bar?'.

This is the biggest announcement of my entire life, let me know what you think pic.twitter.com/xtND5vNkPH

— MrBeast (@MrBeast) February 17, 2024

Throughout the clip, Donaldson explained how he travelled the world, spending hours developing the 'best ever chocolate'.

And to prove that he has finally found the 'best formula', he revealed that he has filmed a video of randomers doing a blind chocolate taste test - all of which gave his chocolate the gold star of approval.

People in the comments were pretty hyped - with one saying they were 'going to buy one'.

KSI himself actually commented on the clip, writing: "Pls end me some."

Asda became the first UK supermarket to stock a product from the popular YouTuber in 2023, as confectionery buying manager Louise Gregory told The Grocer: "We’re really excited to be bringing Feastables to the UK’s supermarket shelves for the first time.

“Launching brand new products into market is part of Asda’s DNA and we are delighted that MrBeast – one of the world’s most iconic content creators with such a huge fanbase – has partnered with us to launch his products."

This comes after MrBeast made the shock admission that he is not rich, despite making over £550 million a year.

In a recent interview with Time, MrBeast said he isn't rich, in spite of the eye-watering amount of money he makes each year.

When asked if he thinks he's rich, he said: "I mean, not right now.

"I’m not naive; maybe one day.

"Each video does a couple million in ad revenue, a couple million in brand deals."

With earnings apparently in the region of $600 million and $700 million (£476 million and £556 million) per year, he claims he doesn't spend any of it on himself.