In this day and age, if you're going to be noticed, you have to think outside the box.
In any line of advertising, whether it be on the telly, the radio or billboards, it's got to be something that catches the eye - something that stands out.
And it shows, as every marketing department of any company in the world employs younger, 'edgier' people who can't get dressed without making sure at least one thing is 'out there'. A modern-day yuppie, if you will.
It is not known whether this guy is one of those sorts, as he's only known as 'Dave'. One thing's for sure, though, and that's that he's got his marketing techniques nailed on for the social media era.
He was 'texted' by Tom Hughes, owner of The Friars pub in Bridgnorth, Shropshire, asking if he could design a poster for the club.
"Hi Dave, it's Tom. Can you do a poster for our music nights?" the first message said.
Dave dutifully obliged, asking for the details needed. Tom simply relied with the acts, times and dates, and that's all that was needed.
Next on the agenda for Dave was to screenshot the conversation, enlarge it, and then send it over.
It was tweeted by Sweden-based designer Tom Wysocki, and judging by the reaction from other Twitter users, it did its job perfectly.
However, one thing to note is that it's a dummied image. People pointed out that the phone is simultaneously connected to 3G and wifi, and one person said: "[The] font and spacing is all wrong. What's funny is it would have been easier to act out this convo and screenshot than to try and dummy one up."
Dave Blackhurst, the creator (or at least someone claiming to be), tweeted about it too, saying: "Of course, it's fake. I should know, I did it."
Still, it's pretty good. Credit where it's due.
Featured Image Credit: Tom Wysocki/TwitterTopics: Pub
