People baffled by one ritual that 'makes no sense' as man’s 'bizarre' morning routine goes viral

A fitness influencer has left viewers scratching their heads over an unsual detail they spotted during his morning routine video.

We all have our own way of waking up in the morning and getting ready for the day ahead, but a viral video posted in February this year has got people talking. And no, it's not because it starts at 3.50am...

Particularly, everyone's focused on an unorthodox feature of his routine, which he does more than once in the one-and-a-half minute video.

Social media user Ashton Hall is known for sharing aspects of his lifestyle and everyday life, with over 2.93 million subscribers on his YouTube channel.

Last month, the content creator released a video revealing what his mornings look like, titled 'The morning routine that changed my life 3:50am to 9:30am', garnering over 40 million views.

This man puts our idea of an early start to shame (YouTube/@‌AshtonHallOfficial)

Hall's near six-hour routine also involved an intense run at the gym, followed by a swim and shower, with some time for meditation and silence in there too for good measure.

But viewers didn't focus on the fact that he was up before 4.00am or that he was pumping push-ups 15 minutes later, though a few commented on how 'bizarre' it was.

Instead, the content creator has baffled viewers by plunging his head into a bowl of ice-cold water, not once, but twice in his routine. Take a look:

A few users took to Twitter to point it out, as one wrote: "Why does he keep dunking his head in the cold water like that? LMAOO"

Another asked: "What is the point of dunking your face in ice water," with a different user adding: "What’s with him dunking his face into the random bowls of ice water every 3 hours?"

In the video, Hall can be seen submerging his face in a bowl of ice-filled water before heading to the gym and for a swim, and one more time before starting work.

The fact that he did the latter after a shower and his facial routine left people confused.

To top it all off, he could be seen speaking to a colleague or client on a call just 10 minutes later.

Thinking about doing this at work and actually carrying it out are two completely different things (YouTube/@‌AshtonHallOfficial)

A fourth took to the comments, saying: "The second bowl of ice water being HANDED TO HIM ten minutes after he washes his face is completely frying me, 'ah thank you, I haven't dunked my head in a bowl of ice water in nearly three hours!'"

"The plunging your head in to ice cold water AT YOUR DESK in your work clothes, the improvised '10,000' conversation straight after. I am CREEASSSSINGGGG," another viewer pointed out.

Hall has shared his morning routine on several different days since, all of which feature multiple plunges into the icy bowl of water.

Hall's even announced that he hit a billion views in 30 days on YouTube and that his Instagram reached eight million followers.

Believe it or not, there are actually benefits to dipping your face in ice cold water.

According to Healthline, some experts have suggested that face icing can help eliminate puffiness, reduce inflammation, boost skin glow and even reduce signs of ageing.

So maybe he's on to something after all.