Brits have become less spontaneous - and Cruzcampo is on a mission to change that

Who can remember the good old days when a decent night out started with a simple message: “pub?” No planning, no back-and-forth - just a quick “yeah go on then” and you were out the door. Now? That same pint somehow requires a month’s notice, a group chat poll and at least one person inevitably dropping out on the day. Somewhere along the way, we’ve become a lot less spontaneous.

According to new research from Cruzcampo, over a quarter of Brits never (or very rarely) say yes to last-minute social plans, yet more than half regret turning down a last-minute invite. With the average Brit preferring to make plans a whole TEN DAYS in advance, gone are the days of unplanned catch-ups with mates and impromptu pub trips. Between work calendars, group chats and checking our bank apps before committing to anything, we’ve quietly become a nation that plans everything - and then wonders why life feels a bit samey.

Cruzcampo is on a mission to change this and get Brits to live a little more like they do in Seville. To Choose to Cruz: embrace the YOLO – or YOLÉ – mindset and say YES to spontaneity. Partnering with celebrity Sam Thompson (much loved for his energy and ‘say yes’ attitude), the brand will be giving away THOUSANDS of free pints to routine-driven Brits. The catch? Pints can only be claimed if they get to a pub with a mate tonight* – no excuses.

You could win a free pint of Cruzcampo with a mate

So, instead of being one of the 84% who are locked into a rigid routine, this is your sign to Choose to Cruz; say yes to that spontaneous catchup with a friend and embrace that Sevillian mindset. Why? Because life feels better when it’s a bit less regimented and a bit more open to all the unplanned joy life has to offer.

Enter now: https://uk.cruzcampo.com/ChooseToCruz

*t&cs apply. Must be redeemed within 48 hours. So how about the next time you’re overthinking that “fancy the pub?” message, you embrace your spontaneous side say yes to your mates and Choose to Cruz. We promise you won’t regret it.