Hooters is preparing to make a massive change to its iconic uniforms, amongst other things, as it undergoes new management from the 'Original Hooters'.
Hooters of America (HOA) was in danger of going bankrupt earlier this year until they were saved by the Original Hooters, who opened the chain's first restaurant in 1983, along with partners from Hoot Owl Restaurants LLC.
They will own 140 of the 198 US Hooters restaurants, along with the 60 international locations under the name, which is worth about $700 million in systemwide sales, according to a press release.
Months of turmoil took place prior to the bankruptcy filing, which left multiple stores permanently shut.
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The press release further outlined the new owners' aim to launch the 're-Hooterisation' of the brand and their vision for the future, as they're looking to ditch the existing uniforms in what would be a huge change for those familiar with the brand.
The waitress uniforms have consisted of the iconic white tops with the Hooters owl sported across the chest, and since 2021, bikini-style bottoms, which are far tighter than previous iterations of the design.
Hooters' new owners are now vowing to 'return to the original look while staying true to the brand’s original beachy vibe and heritage' when it comes to the server's new uniforms.
According to Fox Business, the shorts will be returning to their previous athletic style.
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There could even be a menu revamp, as the bosses look to reintroduce fan-favourite foods in addition to fresher, healthier options.
The CEO of Hooters Inc., Neil Kiefer, said that they're 'taking back the Hooters name' and that they aim to ensure that 'Hooters remains a place where everyone feels welcome'.
"We’ve done this successfully for over forty years and are beyond excited to rebuild trust one wing, customer, and one family at a time," his statement concluded.
Back in August, Kiefer told The Wall Street Journal that while he aimed to make the brand 'delightfully tacky', he said of the uniforms: "I don’t think you’re going to see a bunch of butt cheeks hanging out."
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He also echoed a similar sentiment in his interview with Fox Digital last month, stating that the shorts were initially inspired by 'dolphin shorts', which he described as being a running-shorts style that both men and women would wear.
However, under the previous ownership, he said they 'went to the more revealing' look, adding: "The [shorts are] supposed to be sized to fit appropriately.
"They're supposed to be athletic, not so much sexual."
According to Kiefer, the uniforms will be a nostalgic throwback to Hooters' origins, inspired by what he refers to as a 'youthful, athletic look of the female servers' that makes customers feel comfortable.
Topics: Food And Drink, US News
Joshua Nair