IKEA’s Shouting Brekkie, So Gather The Fam And Throw On Your Favourite PJs

To kick off their year-long dedication to helping Aussies sleep better, IKEA is hosting a massive PJ Day celebration on Saturday, August 31.

Let’s face it, sleep is a big deal. In fact, 55% of Aussies say it’s their top wellbeing priority at home, but half of us are still struggling to get those sweet, uninterrupted hours of rest.

IKEA’s got our backs with the 6 Sleep Essentials – comfort, light, temperature, sound, air quality and decluttering – all crucial for a good night’s sleep.

Whether it’s a KLUBBSPORRE cooling pillow or a SMÅSPORRE all-seasons duvet, IKEA has something to help everyone get their ZZZs.

And if you roll out of bed and head to your nearest IKEA store in your favourite PJs on August 31, on top of great deals on products that’ll help you sleep easy, breakfast is on the house until 11am.

You can choose from a traditional breakfast featuring eggs, sausages (including a veggie sausage option) and beans — or opt for one of their legendary cinnamon buns or a savoury croissant.

Supplied: IKEA

You can also expect to find sleep-related activities, including a chance for the kiddos to meet the bedtime superstar, FABLER bear.

Now, if you’re thinking, “I don’t need another pair of PJs,” think again. IKEA has dropped limited-edition veggie ball pyjamas that are so stylish, you’ll want to wear them all day long.

Decked out in IKEA’s iconic blue and yellow, with a cheeky nod to their Swedish heritage, these PJs feature designs inspired by their famous veggie balls, complete with lingonberry jam and gravy.

Want a pair? They’re so exclusive you can’t even buy them!

To score a set, you’ll need to post a pic to Instagram of you and your loved ones (whether it’s friends or family, or a combination of both) in your pyjamas at your local IKEA PJ Day, tag @ikea_australia and #IKEAPyjamaDay — and make sure you’re following the account. Easy as that!

Supplied: IKEA

And about those deals — IKEA is also introducing a Spend and Save offer for the day. Spend $250 and get $25 off, or spend $500 and get $50 off on selected sleep products.

Whether you’re in the market for a new mattress, a cosy duvet, or anything else to enhance your sleep game, you’ll find it at IKEA. And if you can’t make it in-store on the 31st, don’t stress.

The offer is available online and via IKEA’s remote shopping from August 26 to September 15.

So don’t sleep on this one! Mark your calendar for IKEA PJ Day on August 31st, head to your nearest store in your cosiest PJs, and get ready for a morning of free breakfast, fun activities and all the sleep inspiration you need.

Visit the IKEA website for all the deets and start dreaming of the best sleep of your life.