Dyson's new £420 toothbrush has gone viral - we asked a dentist if it's really worth it

Dyson's newest launch might have just revolutionised the way that we clean our teeth forever.

The brand's debut into oral care could be it's most innovative and ambitious product yet.

Harnessing the power of AI algorithms, the toothbrush uses a live camera to detect gaps, delivering a powerful jet of water to remove built-up plaque.

It basically does the job of flossing for you, with many even likening it to a 'post dentist clean.'

These days, dental appointments have the potential to set you back a small fortune, so many are considering if the £420 price tag is worth the investment.

We asked a dentist's opinion about the Dyson CameraJet and just how necessary it really is.

How much is the new Dyson toothbrush?

The Dyson CameraJet Toothbrush retails at £419.99 in the UK and retails for $499 in the US.

It's currently available to purchase below.

• Buy in the UK here
• Buy in the US here

Where to buy the new Dyson toothbrush

As of now, the only retailer in the UK currently stocking the Dyson CameraJet is the official Dyson website.

The toothbrush comes in two colour iterations which will look banging on the bathroom shelf: ceramic pink and ceramic ultra blue.

In the US, the brand new toothbrush is proving much harder to get hold of.

Despite launching on September 1, it appears to be out of stock on the Dyson website, as well as on Amazon.

But it can currently be pre-ordered on BestBuy and has already cemented itself as a bestseller in the electric toothbrush category.

Dyson CameraJet Electric Toothbrush with Flosser, £419.99

What are people saying about the new Dyson toothbrush?

The launch of Dyson's CameraJet has gone viral across social media, including on X, where users are fascinated by the new toothbrush.

@VaibhavSisinty, an engineer and business founder who regularly covers content on AI tech, said: "Only Dyson would look at a toothbrush and think it needs a camera, a machine learning model, and a jet engine."

In true Dyson fashion, compliments are flooding in and reviews are hailing the new launch as 'revolutionary' and a 'game changer'.

"It was definitely not a product I was expecting from Dyson but it's got all the technology and build quality that you associate with the brand," one fan shared.

Another delighted customer said, ''It took a while to perfect the technique but the cleaning performance is worth it. Peace of mind that I'm flossing twice a day without even thinking about it. My teeth have never felt so clean!"

Overall, the reviews are overwhelmingly positive, with fans praising its powerful yet gentle approach to cleaning teeth and gums.

What does a dentist have to say about the new Dyson toothbrush?

We spoke to Dr Noman Athwal, a Specialist Endodontist at Goldsworth Road Dental, who offered his expert insight on Dyson's latest launch.

"As a dentist, I’ll admit there’s quite a lot about this that I like," Athwal says. "If you've managed to design a toothbrush that gets people more interested in cleaning between their teeth and paying attention to how they brush, I’m all for it. Dentists spend half our lives trying to persuade people to do exactly that.

“There are features on the Dyson that I can see being genuinely useful," he continued. "If it tells you that you're brushing too hard, shows you the areas you keep missing or makes cleaning between your teeth something you’ll actually do rather than something your dentist nags you about twice a year, great."

"That has value. Whether it has £400-worth of value is a different question. £400 for a toothbrush is a lot of money. I still use a manual toothbrush myself. For £400, I’d want it to brush my teeth and ring the dentist for me."

“I’m actually very glad that there are people prepared to spend serious money looking after their teeth. I’d much rather someone spent £400 trying to prevent dental problems than ignored their teeth and ended up spending far more fixing them."

"But, I also have patients worrying about the cost of living, and I would hate for anyone to see something like this and think good oral health has suddenly become a luxury product."

Are expensive toothbrushes actually better?

Answering the question of whether more expensive toothbrushes are generally more effective, Dr Athwal told LADbible: “I think we have to be a bit careful about the idea that spending more automatically means taking better care of your teeth. It doesn’t.

"I’ve seen patients with very expensive electric toothbrushes who don’t brush particularly well, and patients using a basic manual toothbrush who have fantastic oral hygiene."

"The boring truth is that what you do every morning and every night matters far more than what you paid for the thing in your hand."