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Millionaire made himself homeless to see if he could make $1,000,000 in a year with just a phone

Home> Lifestyle

Updated 09:51 13 Jan 2025 GMTPublished 09:46 13 Jan 2025 GMT

Millionaire made himself homeless to see if he could make $1,000,000 in a year with just a phone

Mike Black embarked on the 'Million Dollar Comeback' journey back in 2020

Brenna Cooper

Brenna Cooper

A man who went viral after making himself homeless during the Coronavirus pandemic has explained why he did it.

During Covid-19, people around the world were faced with terrifying uncertainty as the world around them shut down indefinitely. Aware that people around him were now struggling, businessman and YouTuber Mike Black decided to see if he would be able to rebuild his life from zero.

Embarking on a journey called 'Million Dollar Comeback', Black drained his bank account to zero, put his business on hold, and left his home to see whether or not he could make $1,000,000 (£802k) within a year - beginning with just a mobile phone and the clothes he was wearing.

Businessman Mike Black wanted to see if he could start over from scratch (Youtube/Mike Black)
Businessman Mike Black wanted to see if he could start over from scratch (Youtube/Mike Black)

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"I wanted to do this to help people," he later said of the project. "That was the goal of the entire project, not just tell people 'here's what I would do if I was starting over', f**king do it. Show people with action."

So, what happened?

Black's project ended after just 10 months, with the business owner forced to cut his journey short after experiencing health issues. However, he was able to make around $64,000 (£52.7k) during the process after flipping furniture on Craigslist, reinvesting the money to get a laptop and securing various marketing gigs before making an e-commerce business of his own.

The business owner would also suffer numerous setbacks during the 10 months, including the devastating news that his father had been diagnosed with stage four cancer.

The content creator went on to make (Youtube/Mike Black)
The content creator went on to make (Youtube/Mike Black)

Why did Mike Black do the 'Million Dollar Comeback' challenge?

Black's project would later resurface on the internet in 2024, after a thread claiming his experiment was to prove 'anyone can make $1M in 12 months with just a phone' went viral across social media.

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Naturally Black went on to receive backlash online as his challenge reached more and more people, with many branding his actions insensitive to the challenges that homeless people face on a day-to-day basis.

The backlash led Black to make a follow-up video explaining why he decided to do the project and clarifying that it wasn't a social experiment to see if anyone could go from being homeless to a millionaire.

"It had nothing to do with homelessness," he said in the video, explaining that he wanted to prove it was possible for people to reinvent themselves.

Responding specifically to the comments that claimed that he'd said anyone could go from being homeless to a millionaire in a year, he added: "None of this is true. If you go through my content I don't say things like 'anyone can make a million dollars'... especially in 12 months. There's a lot of inaccuracies here."

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You can catch Black's full journey on his YouTube channel now.

Featured Image Credit: (Youtube/Mike Black / X)

Topics: Money, Viral, YouTube, Business

Brenna Cooper
Brenna Cooper

Brenna Cooper is a journalist at LADbible. She graduated from the University of Sheffield with a degree in History, followed by an NCTJ accredited masters in Journalism. She began her career as a freelance writer for Digital Spy, where she wrote about all things TV, film and showbiz. Her favourite topics to cover are music, travel and any bizarre pop culture.

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@_brencoco

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