Photographer who took photos of people after one, two and three glasses of wine does same experiment a decade on
The man who became famous for snapping pictures of his friends on a night out is back with a new host of faces.
Back in 2016, Brazilian photographer Marcos Alberti embarked on The Wine Experiment, a project which involved taking photos of people before and then after they'd consumed one, two and three glasses of wine.
The series perfectly captured how the participants appeared visibly more relaxed as the wine flowed, something which all of us who've been on a night out will be familiar with.
Ten years on, the images have hs since gone viral, reflecting the playful nature of how alcohol lowers a person's inhibitions, which, in this case, allowed them to pose more freely for the camera.
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Alberti has also marked his project's decade anniversary by recreating it once again, this time using subjects from Superfrico bar in Las Vegas' Cosmopolitan hotel – and the results are just as extraordinary.
Take a look at some of the results below:
Pretty cool, huh.
According to Alberti, the project started as a means for him to test out the phrase 'The first glass of wine is all about the food, the second glass is about love, and the third glass is about mayhem', and snapping photographs of people after each round of drinks seemed like the perfect way to do so.
Recalling the visual changes he noted during the original 2016 experiment, Alberti previously told Mamamia that subjects had arrived 'stressed' by work and traffic. Wanting to capture the stress as the starting point of the series, Alberti snapped an image straight away before the booze started flowing.
"It was very funny to see how they interact before and after wine," he said, noting that the alcohol allowed the subjects to relax and open up to each other.
"They all became friends."
How does alcohol impact our actions?
Now that we've seen visual evidence for the fact that alcohol acts as a social lubricant, what's the science behind it?
According to NI Direct, alcohol travels via the bloodstream to the heart, brain, kidneys, and liver, with the latter then getting to work on breaking it down. It's also estimated to take around 10 minutes to impact a person's behaviour, with light or moderate alcohol consumption allowing people to feel more relaxed and sociable.
However, this isn't a free ticket to drink whenever and whatever, as UK Chief Medical Officers recommend drinking no more than 14 units of alcohol per week, spread out across three days.
Wine drinking isn't the only series Alberti is famous for, as he also masterminded the X-rated 'O Project' which included photographing participants before, during and after orgasming.
Check out the full series and more of Alberti's work at https://marcosalberti.com/
Please drink responsibly. If you want to discuss any issues relating to alcohol in confidence, contact Drinkline on 0300 123 1110, 9am–8pm weekdays and 11am–4pm weekends for advice and support.
Brenna Cooper