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Realisation about Vans logo is leaving people mindblown and they can't unsee it

Home> Lifestyle

Published 10:10 24 Dec 2023 GMT

Realisation about Vans logo is leaving people mindblown and they can't unsee it

There's more to a logo than some fancy letters

Emily Brown

Emily Brown

You know the Vans logo, of course you do, well there's something about it you may not have realised.

There's plenty going on in a logo that you don't always see and today's the day you'll never look at Vans the same way again, it's time to get mathematical.

The realisation about the logo has taken hundreds of internet users by surprise, turning the familiar shoe brand into something much more complicated. I mean, why are there so many letters involved in maths?

Rather than just four simple letters synonymous with big cars, TikTok users have realised that the 'V' in the logo is reminiscent of the 'square root' symbol, otherwise known, quite fittingly for a skater-associated brand, as a 'Radical'.

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With the help of a calculator, internet users have shown that the logo for the shoe brand is the same as the equation for 'the square root of answer'. On a calculator, this appears as '√ANS'.

Responding to the realisation online, one astounded X user wrote: 'once you see it, you can't unsee it'.

Another mind-blown person commented: "Noooooooooooooo."

A third has gone as far as to create a whole scenario involving Vans and the maths equation, writing on Reddit: "So this is the scenario I thought up when I realized this.

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"A guy walks into a Vans store. The guy at the counter asks him what his favourite type of shoe is, and he blatantly says "Vans!" The guy at the counter can then say 'Radical Answer, bro' and not sound stupid."

It's clear they've given it a lot of thought, but unfortunately the likeness to the equation doesn't actually appear to be intentional.

According to the Logo My Way blog, the familiar Vans logo stems back to the company's early days following its inception in 1966.

The original version of the logo was created by the son of the one of the brand's founders, who actually originally intended to paint it on a skateboard. However, when his father James Van Doren saw the graphic, he decided to put it on the heel of one of the company's shoe designs.

That marked the start of Vans' large scale manufacturing of skateboarding footwear; a decision which has proved successful to this day. With the long line stretching out over the final three letters, the Vans logo has become key to the company's visual brand identity, allowing customers to easily identify the shoes.

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If I'm honest, I'm glad the logo doesn't seem to be intentionally rooted in maths. I don't want my footwear to feel like a school lesson.

Featured Image Credit: Maria Rom/@vans/Instagram

Topics: Fashion, Viral

Emily Brown
Emily Brown

Emily Brown is the Community Desk Lead at LADbible Group. Emily first began delivering news when she was just 11 years old - with a paper route. She went on to graduate with a BA Hons in English Language in the Media from Lancaster University before contributing to The Sunday Times Travel Magazine and Student Problems. She joined UNILAD in 2018 to cover breaking news, trending stories and longer form features, and now works as Community Desk Lead to commission and write human interest stories from across the globe.

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