After it emerged recently that Chester Zoo is struggling to make ends meet during the ongoing coronavirus pandemic, Iceland - the supermarket, not the country - has adopted all of the zoo's Humboldt penguins.
This is part of the #SaveOurZoo campaign started after the UK's largest charity zoo revealed it had been told to remain closed 'indefinitely' while the UK slowly recovers from the Covid-19 outbreak.
Chester Zoo staff said that although they've 'tried to stay positive during this pandemic' and become a 'beacon of hope' for recovery, they needed to raise £1.6m per month just to get by.
They've since raised £2.3m in just a few days, but further support has arrived from the frozen food specialists over at Iceland.
Who better to endorse a load of penguins, right?
So, the penguins aren't actually from Iceland - or from the Northern Hemisphere at all, for that matter - but it's still nice that Iceland decided to get involved.
They tweeted: "We've joined the fight to save @chesterzoo and have adopted the penguins.
"The zoo has over 35,000 threatened and critically endangered animals but may have to close its doors for good due to Covid-19 law."
The Humboldt penguin is one of those 500 or so species at the zoo that is considered endangered, so the work being done at Chester Zoo is more important than ever.
In fact, the penguins living there recently gave birth to a new bunch of chicks, who have all been named after NHS hospitals in honour of the key workers fighting the good fight out there.
Iceland's Managing Director Richard Walker said: "We were all saddened to hear of Chester Zoo's recent struggles - it's the heart of the local community in Chester and a much loved family favourite.
"I remember visiting the zoo as a child and my own kids love going there.
"We're proud to be able to lend them our support both through the adoption of the Humboldt penguins on behalf of our colleagues, and by lobbying in support of zoos being allowed to reopen soon.
"The conservation work undertaken by the Zoo is vital and along with the park itself reopening it is incredibly important that this amazing work is able to continue."
If you want to do your bit to help out Chester Zoo, which is one of the top attractions in the UK, you can donate to their JustGiving page here.
Or, you can text OURZOO to 70085 to donate £5.