'Britain's most tattooed man' has claimed he's been kicked out of supermarkets for his eye-catching body art.
Keith Gordon, 66, is a sight to behold - covered head-to-toe in tattoos, the lad's had his fair share of run-ins with naysayers, including supermarket workers.
While out shopping with his family in Brighton, Keith says he was told he wasn't welcome in one store.
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The man, from Romford, Essex, said he couldn't believe the worker's cheek: "I couldn't believe he had the audacity to come up to me and comment on how I looked in front of my kids.
"It's my body, my choice, and his behaviour was discriminatory in all senses of the word."
Keith went home and complained to the supermarket, which issued him an apology and a £20 voucher.
But it's something that he's had to put up with for a long time, with the retired civil servant saying: "A lot of people look at me aggressively.
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"They look almost saddened and angry but I don't understand why - it's me who's looking like this, not them.
"This member of staff obviously hates tattoos and has a problem with people who have them and he couldn't control himself - it's disgusting."
Even so, Keith has tried to take the comments on the chin: "Part of being different is dealing with negative comments and ignorant people -but overall I love the attention."
Keith, who first got inked at 17, spent four years and underwent several skin grafts to remove them.
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However, when he turned 52 he decided to hell with it and got all his body art back adding a fair few more for good measure.
There's now not one bit of skin that Keith hasn't covered in tattoos and yes, that includes his eyelids.
He's got so many tattoos, he says he's actually lost count, adding: "I don't know how many there are in total. I've lost count. It is just one big project.
"But getting my whole head tattooed was a very extreme, intense experience.
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"There was a feeling of euphoria coming out knowing I had got another new piece and that I'd managed to stand the pain."
If by now you're wondering what the most painful part to get tattooed is, turns out it's a bit of a toss-up.
"At times it was very, very painful especially around the corner of the eyes, the lip and parts of the inner ear - that was absolutely killer," he explained.
Shola Lee