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There is a new beer in town and people are saying it's about to 'take over the world'.
Who knows what is capturing people's hearts, maybe it's the lager's thirst-quenching properties or the cute man on the front in his little chequered waistcoat and flat cap.
But one thing is for sure, people online cannot get enough of Spanish tipple Madri Excepcional, and are making some big claims that it could soon become the UK's favourite beer.
One fan said: "Tell you what the rise of Madri up the beer pyramid has been nothing short of sensational. Pint, can, bottle it can do it all. Could soon be knocking Moretti off the summit."
Madri has taken over as king of the lager game.— _travjm (@travjm) January 8, 2022
Tell you what the rise of Madri up the beer pyramid has been nothing short of sensational. Pint, can, bottle it can do it all. Could soon be knocking moretti off the summit— LS (@lukesnell) April 25, 2022
Elon Musk draws level with Madri lager in the race to take over the world.— GeorgeWeahsCousin (@WeahsCousin) April 25, 2022
Echoing the love, another chimed in: "Elon Musk draws level with Madri lager in the race to take over the world."
"Madri has taken over as king of the lager game," put a third.
While another added: "New favourite lager. #Madri."
However, while it's popping up in more and more pubs and bars, Madri still has some way to go to become the country's favourite pint.
According to the latest figures from YouGov, San Miguel is the most popular beer in the UK, followed by Guinness in second, Heineken in third, Peroni in fourth and Stella in fifth.
But if what people are saying is correct, that could soon change, so watch this space.
It's not the only new beer on the block, though.
Former Top Gear presenter Jeremy Clarkson recently launched his own line of booze, and this week, he revealed that an advert for said beer company had been ‘irritatingly’ banned from television.
In a promo, the TV host was seen laying down on a field talking about how you can get drunk on the Hawstone brew.
"One-day little plant when you’re all big and grown-up, you’re going to be Hawkstonelager, and you’re going to make everyone p***ed," he said.
While it looks like a pretty innocent ad, it seems like it was too much for regulators and they have prevented Clarkson from being able to show it on TV.
The former Top Gear host took to Instagram to express his frustration with the advert's removal.
"Irritatingly, this ad has been banned because it turns out, you aren’t allowed to say that drinking lots of lager will make you drunk. Hawkstone.co," he said on social media.
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