The dairy farmer whose struggles were revealed in Clarkson's Farm season two has said she is 'overwhelmed' by the crowdfund set up for her.
In case you missed it, a GoFundMe page was created by Beccie Poole who, like other viewers, was left appalled by the current situation facing British farmers.
You see, Emma is one of many who are having their livelihoods destroyed by an unlikely villain: badgers.
The issue was raised in the much-anticipated return of Jeremy Clarkson's Amazon Prime show, which centres on his Diddly Squat Farm in the Cotswolds.
Episode four of the second season, titled 'Badgering', highlights how tuberculosis-carrying badgers are spreading the disease amongst the country's cow population.
The woodland species has been protected by law since the 1980s to avoid badger-baiting, although the former Top Gear presenter described them as 'evil, vicious b******s' that are causing farmers to take their own lives.
Emma has been able to just about stay afloat by selling milk and shakes to Clarkson's farm shop, although things haven't been easy for her after losing 50 percent of her cattle to tuberculosis.
While hundreds of people have taken to social media to vent their frustrations, Poole decided to take matters into her own hands by launching the fundraiser.
"Having watched the program Clarkson’s Farm season two, I was appalled by the current situation facing British farmers," she wrote.
"How can our farmers be working all hours for little or no pay in one of the richest countries in the world?
"I was moved by the plight of Emma, a dairy farmer whose cattle were struck down by tuberculosis. Please donate if you can and let’s show our gratitude for the work that they do."
When we reported on the campaign two days ago (17 February), the page had raised £1,423 of its £10,000 goal.
However, this number has since jumped to £8,520 - and it keeps on growing.
Speaking to LADbible about the response, Poole said: "I am in touch with Pete, Emma's husband, and they are overwhelmed by the support they have received, as am I.
"Emma has accepted the benefactor invitation so they should be able to see the progress and withdraw the funds."
Those who donated have offered up messages of support, with one writing: "Having watched the show, my wife said to me 'it looks like Emma need a hug' so when I spotted this GoFundMe I thought it was perfect."
Another said: "Really feel for all of those whose livelihoods are being put at risk by diseased wildlife."
And it's not just Brits who have their backs - far from it.
"Sending love, support and best wishes for the future from Alberta, Canada," said one, while another wrote, "Even Australians respect the UK farmers."
A third added: "We really hope you surpass the £10,000. All the very best from Ireland."
If you can contribute and help to reach that target, you can do so on this link.Featured Image Credit: SWNS/Emma Ledbury