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Man who masturbated every day for seven days to expose ‘dangers’ issues serious advice after
Home>News
Published 11:41 3 May 2026 GMT+1

Man who masturbated every day for seven days to expose ‘dangers’ issues serious advice after

Chris Ivan conducted the experiment to show how easily a person can become addicted to porn

Brenna Cooper

Brenna Cooper

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A man who masturbated every day for an entire week has shared advice on how to limit your exposure to extreme sexual content.

Thanks to the internet, pornography is now more accessible than ever, with a recent study conducted by LADbible's FFS campaign revealing that one in two people's first exposure to sex was through adult content.

The availability of porn has also led to a spike in people seeking support for an addiction, with health experts warning that excessive porn consumption can hijack the brain's reward system, impacting cognitive function, sexual health and relationships.

One person who sought to reveal how regular exposure to pornography can rewire your brain is YouTuber Chris Ivan, who recently recorded himself participating in a week-long 'gooning' challenge.

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For anyone unfamiliar with the term 'gooning', it refers to prolonged periods of masturbation without reaching orgasm in order to enjoy the 'euphoric' state which comes with it.

Thanks to the internet, explicit content is easier to access then ever (Getty Stock Images)
Thanks to the internet, explicit content is easier to access then ever (Getty Stock Images)

While gooning itself isn't inherently dangerous, it can lead to an unhealthy relationship with explicit content, sexual desensitisation and erectile dysfunction.

What were the results of Chris' masturbation experiment?

For Chris, the experiment had a significant negative impact on his mental state, with the content creator complaining of brain fog and low mood for the entire week.

By the end of the week, Chris found that he 'wasn't in the mood to do anything' and felt frustrated by the most minor of conveniences.

Chris explained that he'd participated in the study to reveal how quickly a person can become hooked on watching pornography and how it can impact their day-to-day life.

"It’s here to show the real dangers, the mental pull, the excuses your brain makes, and what it actually took for me to stop," he added.

What advice did Chris have for people dealing with a pornography addiction?

At the end of his experiment, Chris shared the best tips and tricks he'd used to overcome his dependence on watching adult content.

Chris conducted the experiment to show that porn can be addictive (YouTube/CITV)
Chris conducted the experiment to show that porn can be addictive (YouTube/CITV)

Patience and understanding

"I think the first, most important thing is to understand when these habits and urges come," he explained.

"After that, you can figure out the why and all the other stuff that goes along with it."

One tip which Chris found useful was being patient with himself whenever the urges came and reminding himself that he could sit through it.

"If I'm patient enough not to take any action for about 20 minutes, then I am going to be okay and on the other side," he added.

Changing his algorithm and restricting phone usage

When it came to more practical tips on how to implement a ban on explicit content, Chris explained that he'd block websites and apps which 'triggered' his urge to watch it.

Having the barrier of blocking the website also made it easier to resist, as he explained that accessing it would mean he had to 'jump over hurdles'.

"There's more hurdles and more time for you to make a decision not to do something," he said.

Restricting phone usage during times when the urges are stronger, even locking his phone away at nighttime, was also beneficial for Chris, as was self-education around the topic.

"I feel like the most results came after about like two weeks," he said. "Going long enough without viewing [porn] and seeing how happy I've been makes me never want to see that stuff ever again because of how vastly different the quality of life is when I was viewing it to not viewing it."

Is masturbation good or bad for your health?

Before writing off masturbation and porn as wholly bad or good, it's important to remember that this video follows Chris' personal experience and that everyone's relationship with self-pleasure is different.

Dr Jen Claude stressed on her YouTube channel in a 2024 video that 'masturbation actually can be a very healthy part of overall life and fulfilment', adding: "Certain people masturbate multiple times a day, some people masturbate only certain times every few months, depending on whatever."

While insisting there is 'no top limit threshold', she said masturbation becomes a problem if it interferes with your life, relationships and career.

She said: "In certain situations, you can see how masturbation becomes compulsive, in which case we say that you need to be evaluated, you need to discuss this with a licensed professional, okay?"

Featured Image Credit: (YouTube/CITV)

Topics: Health, Sex and Relationships

Brenna Cooper
Brenna Cooper

Brenna Cooper is a journalist at LADbible. She graduated from the University of Sheffield with a degree in History, followed by an NCTJ accredited masters in Journalism. She began her career as a freelance writer for Digital Spy, where she wrote about all things TV, film and showbiz. Her favourite topics to cover are music, travel and any bizarre pop culture.

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@_brencoco

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