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McVitie's Sparks New Jaffa Cake Debate With Launch Of Jonuts

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McVitie's Sparks New Jaffa Cake Debate With Launch Of Jonuts

We've all heard the age-old debate about Jaffa Cakes. It's one that will go down in history, that divides family and friends and probably causes a lot of confusion across the world - is it a biscuit or a cake? And what is the correct way to eat them?

But now, McVite's, which owns and produces the divisive snack, is set to create another controversy, in the form of the Jaffa Jonuts.

Yes, you read that right - it's a new snack, described as a cross between a Jaffa Cake and a doughnut.

Credit: McVitie's
Credit: McVitie's
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A new twist on two old classics, the Jaffa Jonuts come with the classic orange and chocolate flavours, featuring 'layers of crackly dark chocolate, light springy sponge and the tangy orange flavoured filling, now in a doughnut-shaped ring'.

The new produce will feature in the ever-growing 'Jaffa-nation range' which already includes Orange, Pineapple, Cherry and Passion Fruit flavoured Jaffa Cakes, and Jaffa Cake Bars and Mini Rolls.

Jaffa Jonuts will be available in Tesco across the UK from 16 May, and come either as an individually wrapped ring or in sharing boxes for four, all using recyclable packaging. They will join the cake aisles in other retailers from the end of June.

Emma Stowers, brand director for McVitie's at plaids UK&I said: "We love hearing Jaffanatics debate about our Jaffa Cakes and the launch of our Jaffa Jonuts is sure to spark further conversation!

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"We're excited to offer a new twist to our fans, as the fusion between Jaffa Cakes and doughnuts brings an exciting and original taste experience to those who love a treat."

Credit: McVitie's
Credit: McVitie's

We learned last year that many of us have been eating the treat the wrong way after McVitie's revealed the sweet treats go through a 'reservoir of chocolate', meaning the orange flavoured filled sponge is actually meant to be on top when you take a bite.

It came after one man, called Dan, who had always had his suspicions about the controversial cakes, messaged McVite's directly to ask them.

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They got back to him to confirm the chocolate is at the bottom.

I wish I could get more involved in that debate but, unfortunately, I don't like Jaffa Cakes.

Words: Gemma Parry

Featured Image Credit: McVitie's

Topics: Food, UK News

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