Walkers has confirmed what all right-minded people knew all along - that the Monster Munch shapes are actually claws and not monsters.
Feels good to be vindicated, doesn't it?
The crisp manufacturer launched a tongue-in-cheek campaign following the debate around whether the shapes were claws or monster - flogging limited-edition 'monster' shapes alongside the old 'claw' ones.
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For anyone not quite so quick on the uptake, the snacks inside the bags were identical to each other.
They also shared a poll on Twitter asking folks for their favourite shape - claw or monster.
The poll caused a lively debate, with one crisp lover even threatening to boycott the monster shapes in favour of the claws
Another person wrote: "I always thought they were supposed to be monsters, never saw them as claws in the first place." Well, you're wrong pal.
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A whopping 60,489 votes were cast and a whopping 74 percent voted in favour of the claws.
Will Robinson at Walkers Snacks says: "Claw or Monster is a debate that has continued to divide British opinion as much as whether or not you put jam or cream on your scone first, or whether that famous dress was gold or blue.
"Therefore we felt it was only right to settle the debate once and for all, through launching our 'Monster' and 'Claw' shaped packs and asking the fans to decide - and now they have spoken... so moving forwards it won't be open to debate - they are officially 'claw' shaped forever more!
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"Or until our innovation team gets restless, at least."
A poll recently put Roast Beef Monster Munch as the nation's second favourite crisps, losing out only to Walker's Cheese and Onion.
I'm not sure about this at all, to be honest.
The survey, by Perspectus Global, had Salt and Vinegar Walkers in third place, while Pringles Original were in fourth and Walkers Ready Salted in fifth.
Elsewhere in the top ten, Beef Hula Hoops came in sixth place, Bacon Frazzles in seventh, eighth place went to Salt and Vinegar Squares, while Skips and Pickled Onion Monster Munch took slots nine and ten respectively.
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Perspectus Global spokesperson Ellie Glason said: "Brits are a nation of crisp lovers, so we thought it would be interesting to see which brands and flavours we love the most.
"It's great to see that while more modern snacks such as Pringles and Doritos are popular, we clearly still love many of our childhood favourites."
Featured Image Credit: Walkers