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Reason why Walkers are called Lays everywhere else outside the UK

Home> Lifestyle> Food & Drink

Updated 12:59 20 Oct 2023 GMT+1Published 12:45 20 Oct 2023 GMT+1

Reason why Walkers are called Lays everywhere else outside the UK

Crisp fans have finally found out the reason why Walkers have a different name abroad

Olivia Burke

Olivia Burke

Walkers crisps are a Great British staple - whether they're filling up lunchboxes or shoved in a bowl for a family buffet.

But us Brits are too generous to keep the crunchy goodness all to ourselves, so we shared the iconic snack with the rest of the world.

And its a good job, as there is nothing better than having a taste of home while you're sunning it up in another country.

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Yet when you're browsing the foreign selection of flavours, you may have noticed the Walkers name isn't on the front of the bag.

Although the legendary logo of a yellow sun with a red ribbon across it remains, the word 'Lays' is written over it instead.

So, why do the classic crisps have a different moniker outside of the UK?

Walkers crisps can only be found in the aisles in UK and Ireland.
Matthew Horwood/Getty

Well, its a question Reddit users are dying to find out the answer to.

In a thread titled 'No Stupid Questions', one person plucked up the courage to try and find out why Lays was born.

They asked: "Why is Walkers called Lays literally everywhere except the UK?"

Let's take a look at the history books.

In 1970, the Walker family flogged their company to the American food producer Standard Brands.

It changed hands again in 1989, when a division of PepsiCo, Frito-Lay, took ownership of the much-loved crisp brand.

After a subdivision of Frito-Lays, aka Lays, adopted Walkers, it began selling the products globally under its own name.

Some speculate that the UK clung onto the Walkers name as it was already a well known and established brand in Britain.

Others say there are some slight differences between the two, hence why they differentiate themselves.

According to snack experts at One Pound Crisps, 'Walkers crisps and Lays crisps are not exactly the same things'.

It explained: "Both brands offer a range of potato chips and savoury snacks, and they are both owned by the same parent company, PepsiCo.

Despite sporting the same logo, crisps in foreign countries display the Lays name instead.
Alex Tai/SOPA Images/LightRocket via Getty Images

"However, there are some differences between the two brands.

"They offer similar products in terms of potato crisps and savoury snacks, but they may have differences in flavours, packaging, and other aspects of their products.

"The main difference between Walkers crisps and Lays crisps is that they are marketed under different names in different parts of the world.

"Walkers is the brand name used in the UK and Ireland, while Lays is the brand name used in most other countries around the world, including the United States, Canada, and Australia."

Some other theories include that when Lays looked to expand the Walkers brand, it realised the name might not work with its new target audience.

One upvoted Quora user said: "Once Pepsi bought the English company Walkers and the American company Lays, they had a meeting on the name and which to adopt.

"They found that the name Walkers was too hard for non-native/fluent English speakers to say due to the W, K and R.

"Many people struggle to pronounce these letters in non-English speaking countries and that made international branding much harder."

In response to the original Reddit question, one user explained that the Walkers name carried a lot of weight in the UK.

The reply read: "Frito-Lay bought Walkers, a separate company at the time, in 1989.

"Because Walkers had 41 years of brand-name recognition, it was kept as the name... people in the UK already knew and were familiar with that brand."

Well, there you have it! Now you can impress your pals with this fun fact next time you munch on a bag of Lays on your hotel balcony. Thank us later.

Featured Image Credit: Matthew Horwood/Alex Tai/SOPA Images/LightRocket via Getty Images

Topics: Food And Drink, UK News, World News

Olivia Burke
Olivia Burke

Olivia is a journalist at LADbible Group with more than five years of experience and has worked for a number of top publishers, including News UK. She also enjoys writing food reviews (as well as the eating part). She is a stereotypical reality TV addict, but still finds time for a serious documentary.

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@livburke_

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